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How To

Three Ways to Help Stop Customer Churn

2 min read You probably know how important it is to convert a one-time buyer into a repeat customer because it costs you more to obtain new customers than to retain existing ones. According to the Harvard Business Review, depending upon your industry, it is up to 25 times more expensive to gain a new customer than to

How to Boost Your e-Commerce Site’s Performance

2 min read How to boost your e-commerce site’s performance Now is the perfect time to be running an e-commerce site. More than half of consumers prefer to shop online rather than in high street stores, and for young adults in their 20s and 30s, that preference rises to about two-thirds. With numbers like those, it’s certainly worth

Boosting eCommerce Sales of Hard-to-Sell Items

2 min read It happens even to major e-commerce retailers. You have an excellent item that is well-made and should meet your customers’ needs and expectations, yet the item does not sell very well. Most online retailers will eventually place that item in their clearance section, yet often it still doesn’t sell. In fact, many retailers have well-made,

How to Deal With a Bad Online Review

2 min read If you have an online business, eventually, it’s bound to happen – you get a bad online review. Sure, a bad online review can ruin your day, but it’s not the end of the world, or more specifically, it’s not the end of your business. If you treat a bad review as an opportunity to

How to Improve your Site Search Engine for Increased Sales

2 min read When customers shop at a high street store, they can turn to a sales assistant to answer any questions they have about where to find a product. Such retailers know they lose sales if customers can’t find what they need and that they are likely to turn to the store’s competitors to make their purchase

How to Increase Your Email Click-Through Rate

2 min read How to increase your email click-through rate to your e-commerce website When you send a marketing email to your customers and prospects, you will often make a sale if the recipient clicks through to your website. Unfortunately, the increased smartphone use has caused a marked decrease in click-through rates on marketing emails even though the

How to Protect Your Website from Hackers

2 min read Unfortunately, website hacking has become a common occurrence. Within the past few months, hackers have penetrated websites of businesses and agencies as disparate as the Venezuelan army, the UK National Lottery, the Hungarian Human Rights Foundation, KFC, and Tesco Bank. If you run an e-commerce site, you run the risk of hackers trying to steal

Three Tips to Increase Organic Traffic

2 min read Whether you are selling a product or service or providing information, you need to attract traffic to your website if you want to remain in business. You can pay to attract traffic, but that is not a sustainable strategy for the long run. Where will your traffic come from once you stop paying for it?

How to become a better leader

2 min read Your e-commerce firm is thriving. You have a website that is a sales magnet, and revenue is steadily increasing. You are proactive and monitor your website’s performance and collect data on key metrics. You no longer think of your firm as a start-up and are planning to hire more staff to keep up with your

How to Improve Online Customer Satisfaction

2 min read It’s been 25 years since the first webpage went live on the internet. On 6 August 1991, Tim Berners-Lee inaugurated a one-page website (text only) that provided information on the World Wide Web project. It took a while for businesses to start to harness the internet’s commercial potential. AT&T posted the first online banner ad

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