The year 2016 is history, and now is the time to think seriously about your marketing efforts for 2017. Even if your small business had a successful year, it’s always a good idea to review your past year’s performance to see which strategies were effective and to decide if you need to make any changes. These marketing strategies have been very effective recently, and you might wish to consider using them if you have not already included them in your marketing tools.
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For many online retailers, the Christmas shopping season is the busiest time of the year for traffic and sales. Now that the peak season is past, you are probably thinking about what you want to do during the traditionally slower months at the beginning of the New Year. Having a plan is crucial if you wish to generate sales, so here are a few suggestions to consider as you plan for converting post-Christmas visits to you site into sales.
Starting an e-e-commerce business is relatively easy and not very expensive, and many new entrepreneurs take the plunge each year. Unfortunately, many underestimate the difficulties of making their new enterprise sustainable, and about 80% of new e-commerce businesses fail within 18 months.
Unfortunately, website hacking has become a common occurrence. Within the past few months, hackers have penetrated websites of businesses and agencies as disparate as the Venezuelan army, the UK National Lottery, the Hungarian Human Rights Foundation, KFC, and Tesco Bank.
If you run an e-commerce site, you run the risk of hackers trying to steal your customer’s personal data to commit identity theft. You may think you’re not at risk because your site does not contain any sensitive data, but that is not a good assumption. Hackers are increasing breaching sites to get access to servers they can use to send spam or attract visitors to buy their products. For example, if you search Google for the phrase “buy meds online,” the top-ranked result is a link to a London-based speciality book publisher. It’s unlikely the company is selling pharmaceuticals, but it is almost certain that hackers have compromised the site.
Whether you are selling a product or service or providing information, you need to attract traffic to your website if you want to remain in business. You can pay to attract traffic, but that is not a sustainable strategy for the long run. Where will your traffic come from once you stop paying for it?
Well, 2016 has been another banner year for major website crashes. Distributed denial of service (DDoS) attacks, such as the hugely disruptive one on Dyn, were on the rise, but many of these crashes were preventable. As in past years, the main culprit was inadequate preparation for an increase in traffic that was entirely predictable.
Your e-commerce firm is thriving. You have a website that is a sales magnet, and revenue is steadily increasing. You are proactive and monitor your website’s performance and collect data on key metrics. You no longer think of your firm as a start-up and are planning to hire more staff to keep up with your steady growth. You are transitioning to using a more formal approach to run your company, and you want to be an effective leader to motivate your growing staff. Here are a few tips on how to enhance your leadership skills.
Starting an e-commerce business is hard work. First, you need to figure out what you want to sell. Then, you must pick a company name, obtain a domain name for your website, choose a hosting company, design your website, find sources for the products you want to sell, and open payment processing accounts. … Read More
One of the most important decisions you need to make when running a software-as-a-service (SaaS) company is your pricing strategy. Your cash flow (and survival as a business) depends on growing a customer base and securing a recurring source of revenue from those customers. For most SaaS companies, there are two main pricing strategies available – monthly billing and annual billing. Each strategy has its advantages and disadvantages, so consider these points as you decide on an appropriate pricing strategy for your business.