Five ways to make your landing page more engaging

Five Ways to Make Your Landing Page More Engaging

Five ways to make your landing page more engaging

When visitors access your website the first thing they see is your landing page. This page gives your visitors the first impression of your site and you only have one chance to make that first impression a good one. There is no magic formula for designing a perfect landing page, but there are several things to consider that will help convert those visitors to customers. Here are five ways you can make your landing page more engaging.

Always focus on your unique selling proposition (USP)

Your USP is the reason customers should buy your product or services rather than those of your competitor. Simply put, your USP differentiates you from others. This distinction is very important, as very few products or services are one-of-a-kind items. Determining your USP requires careful analysis of your competitor’s advertisements to find the hook that makes you different from them. For example, Walmart’s USP is providing bargains, with Neiman Marcus’s USP is providing luxury.

You have many choices in how you communicate your USP. For example, you can make it very clear within your copy on your website, or you can use video to get your point across. If done properly, video can be a very effective way to get visitors to understand the USP, thereby increasing your conversion rate.

Be succinct

Many studies show that visitors to websites have a very short attention span, with the average coming in at around eight seconds. Therefore, you need to avoid having large blocks of text on your landing page. You need to get to your USP straightaway or your visitors will not stay on your site for very long trying to figure out what makes you unique. Visitors came to your site with a specific reason in mind, so help them find what they’re looking for within the first few seconds of their arrival. Make your headings and bullet points easy to scan to quickly convey your value to your visitors.

Highlight your call to action (CTA)

Ideally, all your web content should entice your visitors to act, but when you get to your specific CTA, it should stand out. The text should be clear and create a sense of urgency, and your CTA should be at a location on the page that will readily catch your visitor’s eye. The CTA button should stand out, but it should not be so big that it looks out of place. Use a different colour for your CTA button, but be sure it is complementary with the rest of the page.

Provide customer validation

Reviews and other evidence of customer validation help turn visitors into customers, so be sure to highlight them on your landing page. In addition to reviews and testimonials, providing links to your social media pages can help provide you with credibility for your potential customers.

Continuously test and tweak your landing page

Effective website design requires constant testing and tweaking. Market conditions and your competitors’ offerings can change, so you always need to be sure your landing page gives you the edge you want.

Having an effective landing page should always be one of your main priorities.

E-commerce trends you can use in 2017

E-commerce trends you can use in 2017

As the new year progresses, more reports are available about e-commerce activity and performance for 2016. These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year. Before you know it, the festive season will be here, so now is a good time to consider adapting to these trends while you’re not as busy as you will be later in the year.

Mobile online shopping continues to grow

The trend for consumers to use mobile devices continues to grow, and these figures from the US market are indicative of the trend worldwide. According to Business Insider, mobile devices accounted for holiday sales of $24 billion (£19.5 billion) during the last two months of 2016. Mobile devices accounted for 31% of all online sales in 2016, which is an increase from 25% in 2015 and 14% in 2014. The percentage is expected to grow again in 2017, so you cannot afford not to optimise your e-commerce site for shopping on mobile devices, otherwise you risk losing customers to your competitors that have mobile-friendly sites. Your customers now expect to have the same experience when shopping on mobile devices as they do on desktops.

Customers want fast website loading times

To provide the best user experience (UX), you need a website that loads quickly. You may have the most attractive website imaginable, but your potential customers will not stick around to experience it if your site does not load quickly. There are many studies available that show the link between fast loading time and increased sales, but a recent study conducted by UK retailer Trainline is instructive. The firm found they experienced a revenue increase of £8 million by reducing the page loading time by 0.3 seconds. Set quick performance standards for your website and consider using a website monitoring service to monitor page loading speed to promptly inform you if you experience any degradation in page loading time.

Customers expect quick delivery

These days, your customers expect fast delivery of their purchases, and five to seven days now seems a very long time to many of them. Of course, both the time and cost it takes to deliver a package depends on the distance it must travel, so consider using multiple warehouses for shipping, and locating those warehouses closer to your customers. This way, you can reduce the average distance a package needs to travel and reduce your shipping costs.

More customers are making purchasing decisions based on reviews

Online shoppers are relying more and more on customer reviews. They are more likely to make a purchase if they see that other customers like the product, so you should encourage your customers to post reviews of their purchases. After a customer makes a purchase, send a follow-up email asking for a review and if the product met their expectations.

Taking these factors into account will help make you more competitive.

Factors That Lead to eCommerce Success

Factors That Lead to e-Commerce Success

As with any business, it takes a lot of planning and hard work to make an e-commerce business a success. First, you need to have a reason for your business to exist. It may be to fill a need for a product or service, or it may fulfil a dream you’ve had for a while. Next, you have to decide on your business model. You have many more choices than you did 20 years ago. Do you want to sell products on an established online marketplace or have your own standalone e-commerce site? If you’ve decided on the latter, here are the key factors you need to consider to make your e-commerce business viable. Even if you’re already online, you can use these factors to tweak your business model or include new products or services.

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Focus on Post-Purchase Experience to Improve Customer Satisfaction

Focus on Post-Purchase Experience to Improve Customer Satisfaction

User experience (UX) is a major consideration for e-commerce firms in an ever-increasing competitive environment. While you may be focusing on personalising the purchasing experience for your customers and minimising the number of actions they need to take to complete a purchase, you should remember that UX also depends on the post-purchase experience you provide for your customers.

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Real-Time Pricing for Small e-Commerce Retailers

Real-Time Pricing for Small e-Commerce Retailers

Most e-commerce sites do not change their prices very often. Larger companies like Amazon continually change their prices in real time to keep a competitive edge and try to increase sales and profits. Until recently, the high cost of implementing real-time pricing made it prohibitive for smaller retailers from using real-time pricing, but this is no longer the case.

What is real-time pricing?

Real-time pricing is the practice of changing prices very quickly based on various sales factors, such as stock availability of a high-demand product, prices charged by competitors, the browsing history of customers, customers’ previous purchases and even the weather. An example of this is lowering the price of gloves when a visitor is browsing the website from a city that is in the midst of a cold spell.

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Page Loading - The 8 Second Rule

How to Keep Your Online Customers Happy

It’s been over a decade since the formulation of the eight-second rule for e-commerce sites. The rule states that if a site doesn’t load within eight seconds, most visitors will leave and go elsewhere. After this most visitors will leave and go elsewhere. Most online retailers are aware of the rule and the importance of page speed monitoring to ensure their site loads quickly.

However a decade on, and particularly when visitors are using mobile devices, eight seconds is far too long to expect them to wait for a page to load. In addition, with so many demands on people’s time, visitors want to be able to complete a transaction quickly once they do gain access to your site. You have only one chance to engage your visitors, to give them the product information they’re looking for, or respond to any post-order concerns they may have.

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Three Ways to Help Stop Customer Churn

Three Ways to Help Stop Customer Churn

You probably know how important it is to convert a one-time buyer into a repeat customer because it costs you more to obtain new customers than to retain existing ones. According to the Harvard Business Review, depending upon your industry, it is up to 25 times more expensive to gain a new customer than to keep an existing customer happy to do business with you. Not only does customer retention cost less, but it also gives a tremendous boost to your bottom line.

According to international management consulting firm Bain & Company, increasing customer retention by 5% can lead to a 25% or more increase in profits. That is why reducing customer churn is so important to your company’s long-term financial health. Here are three suggestions to help you accomplish that goal.

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Fiver Considerations Before You Advertise

Five Considerations to Make Before you Advertise

If you have an e-commerce company, advertising is one of your costs of doing business. For some businesses, it may be an important way to generate traffic, sales and profits. You certainly want to get the most benefit from your advertising budget, so here are five points to consider before you make your next advertising buy.

Who are your customers?

The whole point of advertising is to communicate with your customers and motivate them to make a purchase. To do that effectively, you need to know a lot about them. What is their demographic? Do they live in a rural or urban area? What types of products or services do they purchase? The more you learn about your customers, the more creative you can be to tailor your ads to attract their interest.

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Focusing on Your Customers is the Secret to SaaS Success

Focusing on Your Customers is the Secret to SaaS Success

SaaSFest 2016 took place in Boston, Massachusetts in December. The theme for the latest SaaSFest was consumer satisfaction and 13 speakers gave presentations on the topic during the two days of the meeting.

David Cancel, Founder and CEO of Drift (a firm that developed a messaging app for sales teams), hypothesised that 50% of SaaS companies will fail because they still think of customers as leads and don’t spend enough time connecting with and listening to them. Cancel calls this approach SaaS 1.0, where companies focus mainly on their technological prowess. They “know” they’ve developed a useful service, so all they need do is market it. Customers will subscribe to the service and will be satisfied, and their companies will continue to attract new customers and grow. Cancel describes these firms as thinking of their customers more like names in a database than as real people with varying needs.

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New Feature : Dashboards

This week we introduced Dashboards – a brand new and much requested feature for our Business level users and above which allows the display of all vital monitoring data in one place!

Multiple Dashboards can now be created in-app, and with these it’s possible to display card type entries for Uptime tests, SSL tests, Page Speed tests, Domain checks and Server Monitors. Each card will display important information on the test and the smart summary at the top will allow you to quickly assess whether there are any problems.

The dashboard is ideal for big office screens and scales to most resolutions and zooms, each page can be customized in terms of which record types are shown at any one time, and there’s even an auto refresh function to keep the results live and fresh.

If you want to give this new feature a try you’ll need to be at least on our Business level plan, with that in place it’s possible to access this via the new “Dashboards” link in the in-app side menu.