Three Ways to Help Stop Customer Churn

Three Ways to Help Stop Customer Churn

You probably know how important it is to convert a one-time buyer into a repeat customer because it costs you more to obtain new customers than to retain existing ones. According to the Harvard Business Review, depending upon your industry, … Read MoreRead More

Focusing on Your Customers is the Secret to SaaS Success

Focusing on Your Customers is the Secret to SaaS Success

SaaSFest 2016 took place in Boston, Massachusetts in December. The theme for the latest SaaSFest was consumer satisfaction and 13 speakers gave presentations on the topic during the two days of the meeting. David Cancel, Founder and CEO of Drift … Read MoreRead More

Appropriate SaaS Metrics for Different Company Stages

Appropriate SaaS Metrics for Different Company Stages

SaaS companies have many metrics available to measure their performance. The question is – which ones should you choose? There is no one ideal metric that you should use, and you can’t measure every available metric at the same time. … Read More

Advice for starting an eCommerce Startup in 2017

Advice for New e-Commerce Businesses

Starting an e-commerce business is hard work. First, you need to figure out what you want to sell. Then, you must pick a company name, obtain a domain name for your website, choose a hosting company, design your website, find … Read MoreRead More

Pricing strategies for SaaS companies

Pricing Strategies for SaaS Companies

One of the most important decisions you need to make when running a software-as-a-service (SaaS) company is your pricing strategy. Your cash flow (and survival as a business) depends on growing a customer base and securing a recurring source of … Read MoreRead More