In-App Purchases OFT Investigation

Coining it In – The UK’s OFT Investigates In-App Purchases

It’s been almost two months since the UK’s Office of Fair Trading (OFT) launched its investigation and public consultation into in-app purchases in popular Children’s app-based games.  As well as writing to app producers, the OFT reached out to parents … Read More

World of Warcraft

Activision Blizzard Loses the WoW Factor as Player Numbers Plunge

In the universe of massively multiplayer online games (“MMOGs”), none come much bigger than World of Warcraft. Such is the significance of World of Warcraft (“WoW”) in the MMOG space that at its height it accounted for almost 60% of … Read More

Zynga

Zynga Bets the Farm on Mobile & “Midcore” Gaming

Zynga, the trailblazing social gaming company behind titles such as Farmville, Zynga Poker and Mafia Wars announced yesterday from now on its focus will be “mobile first”. Mark Pincus the founder and CEO of Zynga, which as around 240 million … Read More