Recruitment Agency Preferred Suppliers

At StatusCake we value the contribution that recruitment agencies can offer to our business.  It’s important however that we ensure that we are working with partners who share the same values as ourselves so that we know that all candidates who are referred into us receive the same fair treatment.

At StatusCake we run a preferred supplier list for all agencies.  We review the chosen recruitment agencies on our PSL every year.  If you’d like to join or PSL or would like more information please read our PSL Terms, and reach out to us at jobs@statuscake.com with the subject heading PSL.

Creating A Passive Income with SaaS Affiliate Marketing in 2019

Affiliate Marketing in A Nutshell

Affiliate marketing is a type of paid for performance marketing whereby promoting an advertiser also called merchant, the affiliate gets paid a commission once a sale has been made for their product or service.

After joining an affiliate program, the person running for example a website or blog becomes the affiliate website where banners are displayed, or content is added about the services on offer. The affiliate then monetizes his website traffic, newsletter database or social media followers by adding the advertiser’s banners, promotions and offers with a tracking link from the affiliate program and in this way gets rewarded for his marketing efforts.

One of the best affiliate programs to feature online in 2019 is StatusCake Partners by taking a SaaS approach to affiliate marketing, SaaS affiliate programs have greater advantages over traditional affiliate programs. The main reason is that it offers a strong incentive for affiliates in the form of higher revenue share commissions and also pay them on recurring sales for life.

You can join StatusCake Partners for free and get paid 30% Lifetime commission on any recurring sell, affiliates also get support via Skype, email and chat. StatusCake partners is the ideal SaaS affiliate marketing program for selling website monitoring services and available to anyone in the online space looking for an additional revenue stream.

Become a SaaS affiliate today by joining StatusCake Partners, is free and easy to set up and you can register here

Types of Affiliate Marketers

Webmasters – These are website owners that create and run their own sites and target one or several marketing niches for example electronics, fashion or retail and in general they join several affiliate networks like Awin, Commission Junction, Rakuten or any other network. They promote the advertiser’s products and services with banners, text links, advertorials and content to drive traffic.

Search Affiliates – Are individuals who are experts with planning, implementing and running Pay Per Click search campaigns with Google, Facebook or any other search engines. They specialise with running large keyword search campaigns by testing different ad groups and looking to generate a positive ROI to their advertising budget.

Bloggers – Promote the advertiser’s products via product reviews and product descriptions in their regular blog updates with the advantage that this content tends to rank well with the search engines.

Email Marketers – These types of affiliates use email databases to send newsletter offers to an existing customer base of registered users or purchase a lead list that have opted in to receive promotional offers.

Cashback Websites – Is an affiliate website that rewards its users or members by paying them a percentage of the money earned when they purchase goods and services via its affiliate links.

Coupon Websites – These advertising sites use their large customer databases to target them with regular coupon deals and also featured unique promo codes and coupons in their merchant pages.

So, How Do you Become a SaaS Affiliate?

If you already have a website, social media presence, a database or run a blog, then all you need to do is register for free with StatusCake Partners and start monetising your online traffic.  StatusCake Partners is a SaaS Affiliate Program launched in 2019 to promote StatusCake’s website monitoring, server monitoring, page speed and domain monitoring services.  We recommend you start promoting our products for example in your blog by adding one of our banners or a text link, you can also write a short StatusCake.com product review and add a tracking link at the end of the content.

Adding one our banners or promotional text link to your affiliate website or affiliate blog is very simple. Just login to your affiliate account, visit the banners and links section, copy and paste the banner code in your website to get the banner displayed and start driving traffic and sales to your affiliate account!

Making Money with a SaaS Affiliate Program

Today, most affiliates promote the same old products and services that many affiliates have been promoting for the past 20 years via the traditional affiliate networks such as Awin, Commission Junction and Tradedoubler.

However, affiliates should move away from these traditional merchants and start promoting SaaS affiliate programs instead.

One of the main reasons to start marketing SaaS affiliate programs is that is a growing industry offering new and innovative digital services and therefore there is not much competition at the moment. It also means that currently media costs are low, offering affiliates an opportunity to run PPC campaigns with search engines and drive additional traffic to the affiliate website cheaply.
Another great advantage of running affiliate marketing campaigns for SaaS affiliate programs is that they pay recurring lifetime commissions. So, a customer that you acquire today and keeps renewing his subscription will keep earning you commissions every time they renew their purchase for life!

StatusCake Partners is the ideal SaaS affiliate program for selling digital services, affiliates get 30% Recurring lifetime commission.

 

Ideas for Success When Joining a SaaS Affiliate Marketing Program

Be patient and persistent – Affiliate marketing is a continuous learning process, read as much as you can from all the sources online, follow affiliate forums and affiliate blogs and apply the marketing techniques learnt to your affiliate website.

Get to know your SaaS product or service – Spend time learning about the product or service that you are about to promote, get to know its main product features and also the market that it serves.

Promote your affiliate site with different traffic sources – The first thing you should do once you have signed up with StatusCake Partners affiliate program is to add the banners or text links into your affiliate site or affiliate blog. Another great way to promote a service is to write a product review of at least 500 words and adding your tracking link in order to get paid your affiliate commission. Writing original, new and regular content is the best way to drive organic traffic from the search engines and in particular Google to your website.

You can also drive traffic by building your social media following with Twitter, Facebook, Linkedin and Instagram, this is a free way of getting traffic and also helps to get your name out there. If you decide to invest money in marketing, Google Adwords is a great way of getting targeted traffic to your site, setting up an Ad in Google is very straightforward, and you just copy and paste the tracking link from your affiliate account into Google to track sales and commissions.

Finally, you must test, track and measure your marketing efforts. StatusCake Partners provides you with different banner sizes and themes to help you test different products in different locations of your website. Our affiliate program also gives you access to stats to help you make informed decisions on best sales converting banners and traffic sources.

Sign up with StatusCake Partners the ideal SaaS affiliate program for selling digital services, sign up for free register here.

5 Ways to Optimise Your Site for Mobile

Every year, more and more website traffic is mobile-driven. Statistically speaking, you’re far more likely to be reading this article now on a mobile device rather than on desktop. Indeed, mobile usage goes far beyond website traffic, as virtually every action we take in modern life, from ordering a takeaway to sharing a photo with friends, takes place on a mobile device.

Clearly, a mobile optimised website is crucial to any business hoping to maximise the value in its website traffic. So how can you optimise your website for mobile? In this article, we take a look at how to optimise for mobile, including user focussed design; web hosting and loading speeds.

1. Web Hosting

On mobile, speed is king, and there are few more important components to running a fast, reliable website than your choice of website hosting. You can put all the resources at your disposal into designing the perfect website designed for mobile, but choose a website hosting plan that provides a poor service, and you’re going to end up with a sluggish, sub-optimal mobile website.

Website hosting will go a long way to determine how well your mobile website will run, from speed to website uptime. Speed is a crucial consideration in all website designs, but for mobile, it becomes even more important and can impact your search rankings. To avoid headaches further down the line, make sure you choose a website hosting plan that is committed to providing high speeds and minimal website downtime.

2. Less is More

When a company embarks on a website re-design, the emphasis is often placed on adding extra content, more information, and increased functionality. When designing for mobile, the opposite approach is called for. Mobile phones are generally not as powerful as desktop computers, and the respective screen size is much smaller. As such, less is very much more when it comes to mobile design, with excess desktop clutter such as plugins, popups and social sharing icons rendered redundant on a mobile screen. The dimensions of the typical mobile screen should also be kept in mind, and a balance struck between relevant on screen content, and a smooth, readable experience for the user. Elements that provided a stylistic flourish on desktop may also be out of place on mobile, where every pixel must be made to count.

3. Optimise Loading Speed

As we made clear in the section on web hosting, website speed is crucial to the success of your mobile website. While speed is an important consideration for all websites, this is particularly true on mobile, after the introduction of Google’s ‘Speed Update’ in July 2018. The Speed Update introduced site speed as a ranking factor for mobile pages, meaning a slow mobile page is unlikely to ever rank well in Google search.

We’ve looked at website hosting as one of the most important elements of website speed, but what other steps can you take to optimise the speed of your mobile website?

Compress Images: Large images are one of the main causes of a slow loading webpage. There are a number of free tools available online that allow you to compress the file size of your images without sacrificing quality.

Minify your Code: Minify works by removing unnecessary characters that are not needed to execute code such as CSS, HTML, and JavaScript. This can have the effect of optimising the load time of your mobile pages.

Caching: Caching works by storing files from your website temporarily on a user’s device, removing the need for them to be loaded every time a new page is loaded. There are many free caching plugins available that can help to shave seconds off your page load time.

Content Delivery Network (CDN): A CDN is a group of servers hosted at different geographical locations which work together to load assets such as HTML pages, JavaScript files and images faster than a centralised server is normally capable of.

4. Enable Accelerated Mobile Pages (AMP)

Google takes its commitment to a flawless mobile user experience seriously. So seriously in fact that it created its own Accelerated Mobile Pages project – AMP for short.

If you don’t already know what AMP is, you may recognise the abbreviation, as Google marks up AMP pages in searches to make it clear to users which pages are taking advantage of the technology.

AMP is essentially a stripped-down, mobile-friendly version of a standard web-page. In simplified terms, an AMP version of a web page is created by paring back unnecessary page content such as bulky media files.

AMP provides lightweight, flexible and snappy webpages, designed to serve the core content of a webpage to a mobile user. The good news is, that in many cases, AMP can be implemented without the need for complex coding with the AMP plugin for WordPress.

5. Design for Mobile-First

Our smartphone addiction is revolutionising many aspects of human interaction, from how we communicate with one another, to how we consume media. As such, the way we interact with websites has also changed, leading to a simplification in website design, with an emphasis on seamless load speed and smooth scrolling. Of course, the way we physically interact with websites has also changed completely, with people now using fingers rather than mouse pointers to perform a click.

To meet the demands of the mobile-driven online audience, you must now design your website for mobile first and foremost. Here are a couple of pointers to keep in mind:

Avoid Flash: As powerful as smartphones are, there is some technology that they have trouble processing, such as Adobe Flash. This is a piece of software in decline, but is still used by major websites such as BBC, causing issues for mobile users.

Use Pop-ups Sparingly: There’s no getting around it, pop-ups are a real pain on mobile devices. On desktop, it can be easy to minimise or quickly close a pop-up, but on mobile, a new tab takes the user away completely from the original page, providing a frustrating experience, and leading to a high bounce rate.

Design for Touch: Browsing a webpage using touch is a completely different experience to browsing using a mouse or touchpad. A well designed mobile web page should ensure that clickable elements are neither too small, nor too close together, to help minimise accidental ‘fat finger’ clicks.

StatusCake provides a suite of performance monitoring tools which are easy to set-up and use, and provide you with invaluable insights into how your website’s performance is impacting your customers’ experiences.

Click here, to start your free trial today.

New Role – PHP Developer Wanted

We are looking for an experienced mid/senior tier PHP developer to join our fast growth business. You will work directly with our Head of Tech to support the design, development, and maintenance of our legacy application as we move towards more cutting edge technologies, which you will help make decisions on. You will need to be highly knowledgable with database (MySQL, time-based DB’s), and comfortable working with third-party APIs. From a process perspective we’d expect you to have a broad range of experience in development techniques (solid, OOP), and be comfortable working with a team using GIT. The ideal candidate is looking for a challenge, self motivated and excited to be part of a new team developing our future architecture/stack.

 

We offer powerful monitoring tools that are quick-and-easy to set up, which provide instant alerts that you can trust, the moment your site goes down. Customers are given invaluable insight into how their website’s performance is impacting customers’ experiences – helping businesses stay ahead of the competition. We offer uptime, server, domain, SSL monitoring, and much more!

 

Must haves:

• At least 2 years of commercial experience with PHP
• Solid experience with the a no-framework application and APIs
• Solid knowledge of SQL, with experience in optimisation, migrations, replication, and normalising
• Good understanding of NodeJS, jQuery, HTML5 and CSS – ability to work with client and server side
• Good knowledge of scalable caching technologies (Redis)
• Experience working with Git in a team using feature branches/GitFlow
• Good knowledge of Unix and bash – comfortable around running/maintaining services across multiple servers.
• Great attention to detail and strong troubleshooting skills

 

Nice to haves:

• Comfortable working with legacy
• Knowledge of PHPUnit (Codeception, Selenium)
• Experience in an agile environment (Scrum, and Agile)
• Comfortable in a growing startup environment
• Keen on micro services, and modern technologies (Go, Docker, K8s), and willing to experiment
• You code because you love to build stuff, and want the stuff you build to be used by loads of people.
• Experience using GIT, Redis, Postgres,
• You are a good judge of when the team are in need of a good cup of tea… or meme

 

 

The Offer:

A great product, amazing team and funding to deliver what’s needed

A competitive salary depending on experience

Flexible working hours (Core hours are 10am-4pm)

The role is full-time  and based in our London, UK office.

All candidates must have right to work in the UK.

 

Get in touch with us at jobs@statuscake.com.

How Website Uptime Monitoring Can Help Your Business

Would you know if your website went down? What would a potential customer think if they tried to access your website and found that it was offline? Would they return for a second time?

Almost all businesses maintain some sort of online presence, and even for companies with large IT teams, it is simply infeasible for an individual or team to manually monitor the status of a particular website.

Even the very largest organisations use external monitoring services, because:

● It’s expensive, both in time and manpower, to build your own website monitoring software and maintain it.

● Internal website monitoring software will have to be hosted on a whole new set of systems, as if the software is running on a company’s internal systems, it will be unable to send an alert when it goes down itself.

● Hence, even monitoring systems will themselves have to monitored by an external service, such as StatusCake.

Website uptime monitoring is essential for any business who cares about the security of their website, and the perception of their brand among new and existing customers. A dedicated uptime monitoring service will provide you with virtually instantaneous alerts by email or SMS the moment your website goes down, allowing you to take the necessary steps to get your website back up and running.

In this article, we take a more in-depth look at some of the ways uptime monitoring can help your business.

Avoid Lost Sales or Leads

Almost all websites have some transactional element built in. Whether it’s a sale, a booking, or simply a form submission, there is often a specific action (a conversion) that you will want visitors to your website to take. This ‘conversion’ can be seriously impacted by any period of downtime, no matter the size of your business. There are two variables that determine how severely website downtime will impact conversions – traffic volume and period of downtime. A website that receives relatively low volumes of traffic, and is down for only a short period of time, may experience little or no volatility in conversion rate, for a company like Amazon, however, any period of downtime can be extremely costly. Indeed, Amazon suffered losses of $4.72 million after their website was down for less than two hours in 2013!

Maintain Search Rankings

SEO is one of the cornerstones of online marketing. Unless you are paying to advertise your website online, often the only way to attract new visitors to your website is through search engines such as Google or Bing. Such is the importance of SEO, that businesses often dedicate a large portion of their online marketing budget to optimising their web pages to appear for relevant search terms.

There are many factors which determine a high ranking webpage, and one of the most important is bounce rate. If a user visits a webpage, and immediately ‘bounces’, Google takes that as a signal that the page either was not relevant or provided a poor experience to the user. If this happens frequently, Google will devalue this particular in its search engine.

There is no poorer experience for a user than to click what appears to be a relevant result in search, only to find that the website itself is offline. Clearly, if your website is experiencing a period of downtime, and visitors to your site are bouncing back to the search results when the website fails to load, your website is quickly going to tumble down the search rankings!

Protect Your Brand

With the online space so competitive, a strong and consistent brand image is crucial to maintaining a positive perception in the eyes of existing and potential customers. Online, your website is the face of your business, and if the first encounter a user has with your website is 404 page, they are likely to form a negative perception of your brand. The image of your brand is formed on a multitude of factors, but one of the most persuasive is customer satisfaction, and if a customer frequently finds your website to be unreliable, they are unlikely to be satisfied.

Website uptime monitoring can protect your brand image by ensuring that you’re the first to know about any period of downtime, giving you time to minimise the potential for customer dissatisfaction.

Monitor Website Security

Cybersecurity is one of the greatest challenges facing online businesses in the present day. Data breaches as a result of a cyber attack continue to rise at an alarming rate, with a 2018 UK government survey reporting that 43% of businesses and 19% of charities experienced a cybersecurity breach in the previous 12 months.

The security of your data should be considered one of the top priorities of your business. The introduction of the GDPR in 2018 ensured that all businesses take a proactive stance to prevent data breaches, or else risk fines of up to €20 million, or 4% annual global turnover – whichever is greater.

Website uptime monitoring services can help you to maintain the security of your website by alerting you the moment your website goes offline. Should this unexpected downtime be the result of a cyber attack, you can act immediately to deal with the threat effectively.

To ensure that your website is providing the best possible experience to all visitors, it is imperative that you take steps to keep downtime to a minimum. The most resource effective way to do this is by employing a specialist website uptime monitoring service to alert you instantly when your website goes down.

StatusCake provides a suite of performance monitoring tools which are easy to set-up and use, and provide you with invaluable insights into how your website’s performance is impacting your customers’ experiences.

Click here, to start your free trial today.