Website Management Tips for Business Owners

Website Management Tips for Business Owners

Whatever the nature of your business, whether you are a freelancer or an online retailer, the quality of your website is key to the success of your organisation.

A well-run website serves as the online storefront of your organisation, acting as the destination point for people who are searching for the services you provide or the products you sell.

Are you confident that you have all the main bases covered when it comes to the management of your website? Keep reading below to discover five of the most important things you need to consider to make sure your website is projecting the best possible image of your organisation.

1.Optimise Page Speed

In the age of mobile devices, 5G, and super fast broadband, your website is only as good as the speed of your web pages. This is certainly the case for online users, who now expect web pages to load in two seconds or less. This is also the case for search engines such as Google, who take into account page speed when it comes to ranking one web page against another.

If page speed is not something you or your team have paid much attention to in the past, there are a few relatively straightforward steps you can take to reduce page load times, including:

  • Optimising the size of your images
  • Removing redundant plugins (particularly on WordPress websites)
  • Upgrading your web hosting plan
  • Enabling compression of large files

For more information on how to improve page speed on your website, check out our in-depth guide on How to Increase Page Speed. When you are ready to start optimising page speed, create an account with StatusCake to take advantage of our free Page Speed Test feature.

2.Be Mobile-Friendly

Online traffic is increasingly mobile traffic, making it imperative that your website is optimised for mobile users first and foremost.

We’ve already covered the importance of page speed to the success of your website, and that applies particularly to mobile websites. Make sure you use a reliable web hosting company for your mobile website, preferably with a dedicated server if your budget can stretch to it. There are certain areas of your business where it makes sense to economise, but web hosting is not one of them.

The look and feel of a good mobile website also differs from that of desktop. On mobile, there is much less screen space available, and mobile processors are generally not as powerful as those found in desktops and laptops. For that reason, a less is more approach is called for when designing for mobile, with every pixel and plugin made to earn its place.

3.Choose the Right CMS for Your Business

In many respects, the quality and content of your website is defined by your Content Management System (CMS). A CMS is the foundation of your website, allowing you to create, manage and customise your website content according to the requirements of your business. A good CMS will allow you to seamlessly manage the crucial elements of your website, without ever having to write a single line of code.

There are a great many CMSs to choose from, most offering similar base-level functionality, but with more advanced features available at higher price points. Choosing the right CMS for your website will depend on the nature of your business. For an e-commerce business, for example, the ability to upload and manage product catalogues will be fundamental, whereas, for an events company, this functionality would be an unnecessary expense. To identify the right CMS for your website, first, take an inventory of what you require as a minimum to be able to manage your website effectively. You will then be able to compare the many CMSs on the market, and better identify the ones that most suit your needs, avoiding those which offer a host of attractive features, but which may not be the right fit for your business.

Check out our article Which is the Best CMS for an in-depth analysis of some of the most popular CMS on the market.

4.Optimise User Experience

With the widespread adoption of mobile devices, and broadband serving even the most remote corners of the world, the world is more connected than ever before. This brings opportunities and challenges to businesses, as competition for the attention of online users has never been more intense, making it increasingly difficult to stand out from the crowd.

One of the most impactful ways to differentiate your online business is to optimise the user experience (UX). Good UX strives to optimise the user’s experience of your website in line with a fey key criteria, with a particular focus on usefulness, design, usability, accessibility and credibility.

5.Monitor Website Uptime

One of the most important website management considerations is also one of the most frequently overlooked. Website monitoring is crucial to the success of your website, and, if you rely on online sales for revenue, to your business as a whole.

Ask yourself the question, “how would I know if my website went offline?”. Would you find out from a potential customer through social media, or from a phone call from a valued client? Ask yourself also, how many users accessed the website and left frustrated before you found out about the issue?

A dedicated website monitoring service actively monitors the status of your website, and will alert you almost instantly as soon as there’s an issue. This is an invaluable service, which allows you to act proactively to mitigate any potentially negative effects of downtime, and to get your website back online as soon as possible.

StatusCake provides a suite of performance monitoring tools which are easy to set-up and use, and provide you with invaluable insights into how your website performance is impacting your customers’ experiences. Our free plan includes a range of free tools, including page speed monitoring, while our paid plans include SSL Monitoring, Server Monitoring, Domain Monitoring and Virus Scanning.

Click here, to start your free trial today.

The Most Expensive Website Downtime Periods in History

The Most Expensive Website Downtime Periods in History

An extended period of website downtime is the stuff of nightmares for companies large and small. For a company such as Amazon, even one single minute of downtime can cost as much as $220,318.80 according to the latest calculations. For smaller companies, that figure will be minuscule in comparison, but it’s a number which can quickly snowball the longer your website is offline.

According to research by Gartner, downtime costs companies an average of $5,600 per minute. This study was released in 2014, and a similar study by Avaya calculated the average as between $2,300 to $9,000 per minute depending on a number of factors such as company size and industry. Since these reports were published, these averages have been revised upwards, with a 2016 report from the Ponemon Institute placing the average cost of downtime at nearly $9,000 per minute.

Clearly, website downtime can have a severe impact on the bottom line of even the largest companies. This much is clear not just by theoretical calculations of revenue per minute times the length of downtime, but of historical instances of downtime where companies such as Apple and Amazon have lost tens of millions of dollars in revenue in a matter of hours. To examine this further, we’ve researched some of the most well publicised instances of downtime and have compiled them into a list, cataloguing the top 5 most expensive website downtime periods in history.

The Most Expensive Periods of Downtime

In compiling this list, we relied mainly on second hand reports of downtime, as the companies involved were understandably cagey about the scale of downtime they had experienced. As such, monetary calculations on the cost of downtime are based on the annual revenues posted by each company, divided by day or hour to determine a rough approximation of the cost incurred in any period of downtime.

5. Facebook, August 2014 –  $426,607

The first entry on our list takes us back to 2014, when Facebook suffered a 19-minute site wide outage. Based on Facebook’s revenue for the second quarter of 2014, The Atlantic were able to calculate that a single minute of downtime cost the social media giant $22,453, adding up to roughly $426,607 for the 19 minutes the site went offline. An indirect consequence of the outage was that overall traffic on news sites dropped by 3%, showing how reliant publishers had become on Facebook for traffic by this point.

4. Apple App Store, March 2015, $25 million

A year later, in March 2015, Apple suffered an outage that made Facebook’s 19 minutes seem inconsequential by comparison. iCloud, Mac App Store, App Store, iBooks, and iTunes Store all went offline for as long as 12 hours in what the company referred to as ‘an internal DNS error at Apple’. For a company renowned for the reliability and ease of use of its products, this was a huge reputational body-blow. Quite aside from the damage to the Apple brand, the tech giant is estimated to have lost up to $25 million in the half a day the App Store went offline. This number was calculated based on the $18.5 billion ($50 million a day) that the App Store contributed to the Apple coffers in 2014.

3. Facebook, Messenger, Instagram and WhatsApp, March 2019, $89.6 million

In the most recent entry on our list, Facebook suffered a 14-hour blackout on Wednesday 13th March, 2019. The downtime also hit Facebook owned products Instagram, Messenger and WhatsApp and counts as their longest ever period of downtime, resulting in an estimated $89.6 million in lost revenue, and causing a 2 percent tumble in Facebook share prices. The calculation of lost revenue is based on Facebook’s reported $55.8 billion revenue for 2018, which works out at $6.4 million for every hour of downtime!

2. Amazon, July 2018, $72.4 million to $99 million

In 2018, Amazon’s money spinning sale, Prime Day, actually ended up costing the e-commerce giant up to $99 million in lost sales. Shortly after the online sale kicked off, shoppers reported that they were unable to complete their purchases. While the issue was eventually resolved, it’s estimated that Amazon may have lost anywhere from $72.4 million to $99 million in lost revenue during that initial period of downtime. There are few retailers who could take a $99 million hit in such a short period, but Amazon are one of them, as their total sales from Prime Day 2018 were estimated to be $3.4 billion!

1. Amazon Web Services, March 2017,  $150 – $160 million

The most expensive period of downtime on record also involved Amazon, though this time they weren’t on the receiving end. In March 2017, an employee error took down a large number of websites hosted on AWS (Amazon Web Services). Initially it appeared that publisher websites were mainly affected, but S&P 500 and U.S. financial services companies are also thought to have been hit by the four-hour outage. According to a report by Axios, the AWS downtime could have incurred losses of $150 and $160 million for the S&P 500 and financial services companies affected.

There we have it. The most expensive period of downtime in history, or at least the most expensive periods of downtime which made it on to public record. It is interesting to see how the list is dominated by the three major companies in technology, social media, and e-commerce – Apple, Facebook and Amazon. The reason for this is not that their infrastructure are more unreliable than their competitors, but that the revenue they turnover quickly turns minutes of downtimes into millions of dollars in lost revenue. This is a question of percentages, in that downtime contributes to lost sales in proportion to revenue a company generates. So while the sums for a company such as Amazon may be eye-watering, an equivalent period of downtime is likely to be far more damaging for small and medium sized business, who are less able to absorb half a day of lost sales.

For this reason, it is crucial that you monitor the status of your website. Website uptime monitoring services can help you to minimise and proactively address any period of downtime by alerting you the moment your website goes offline. StatusCake provides a suite of performance monitoring tools which are easy to set-up and use, and provide you with invaluable insights into how your website performance is impacting your customers’ experiences. Our free plan includes a range of free tools, including page speed monitoring, while our paid plans include SSL Monitoring, Server Monitoring, Domain Monitoring and Virus Scanning.

Click here, to start your free trial today.



Affiliate Marketing Blogs 2020

How To Start Affiliate Marketing In 2020?

What is Affiliate Marketing?

Affiliate marketing is a type of performance marketing whereby an advertiser or merchant offers the opportunity for its products or services to be marketed and sold by others in exchange for a commission payment. The affiliate gets paid a commission by recommending the product or service in its affiliate website and once a sale has been confirmed via the affiliate tracking software.

The third party promoting the merchant is called an affiliate or publisher and usually runs a website or a blog reviewing products and services, they also add content recommending the merchant services and providing detailed advice as to why a customer should purchase the product. Affiliates also display product images, videos and banners to promote the advertiser and drive traffic to their website.

Affiliates can monetise their website, subscriber’s database and social media followers by promoting the merchants with banners, text link offers, discount coupons and tracking this activity via the affiliate program. The affiliate merchant then tracks this activity for impressions, clicks, sales and commissions, paying the affiliate the due commission for its marketing efforts once the sale has been confirmed.

In order to run affiliate marketing activities, an affiliate merchant must set up an affiliate program to manage the relationship directly with the affiliate or alternatively join an affiliate network to promote their offers as well as payments and day to day communications with the affiliates. All these activities are tracked by the affiliate software which links both the merchant and the affiliate.

There are many product and services channels for affiliates to choose from including fashion, travel, dating, nutrition and more recently software as a service – SaaS services. There are many advantages for affiliates to promote SaaS affiliate programs over traditional retail affiliate programs and this is mainly because SaaS Affiliate Merchants pay high commissions that range from 20% upwards and also pay recurrent commission for the lifetime of the customer. StatusCake Partners pays 30% lifetime commission – Join Here

One of the top paying affiliate programs to feature online in 2020 is StatusCake Partners by taking a SaaS approach to affiliate marketing, you can join StatusCake Partners for free and get paid 30% lifetime commission for all customers that register for any of their paid plans. StatusCake partners is the ideal SaaS affiliate marketing program for selling website uptime and performance monitoring services – register here

How Does Affiliate Marketing Work in 2020?

Affiliate marketing is carried out by 4 parties who have different roles and responsibilities but are all involved in the affiliate sales transaction. The key players are the Affiliate Merchant, Affiliate Publisher, Affiliate Network and the final consumer that purchases the product or service.

The Affiliate Merchant

Is the online retailer that offers a product or service in a given market to be promoted, for example, Sports Equipment or Software, the affiliate merchant uses an affiliate software in order to track visits, sales and commissions. The merchant provides all the promotional assets such as banners, product offers and access to performance reports and commission payments.

The Affiliate Publisher

They can be an individual marketeer, marketing agency or an online outlet with high traffic volumes. Affiliates can belong to a particular category: Content, Blogs, Email Marketing, Social Media Experts, Price and Product Review affiliates. They market the merchant’s product or service to their audience in an appealing way and convince them to purchase the product. Affiliates then get paid commissions for delivering a desired action to the merchant website, it could be new sales, leads or subscribers.

The Affiliate Network or In-House Affiliate Program

Many affiliate merchants run their affiliate marketing activities via a third-party affiliate network where the network is the middle agent between the merchant and the and affiliate publisher. Affiliates can then decide to join any of the programs that offer a competitive commission or is aligned with their website content on offer as affiliates often target a specific audience or niche that will most likely convert to the merchant’s promotions.

Alternative, there is also the option for affiliate merchants to run their own in-house affiliate program where the affiliate websites benefit from joining a dedicated program, tracking technology, reporting, access to links, marketing material and commission payment in one place.

The Final Customer

The consumer that buys the product via the affiliate website makes the whole system work. Sales are the driver of affiliate marketing and they generate the revenues and commissions to be split between the affiliate website, the affiliate network and the affiliate merchant. In many cases the affiliate informs the users that they may get a small commission if they buy from their site, but this is not compulsory.

The affiliate tracking system then takes care of the whole process in the background and the consumer can fulfilled their purchase generating a sale and a commission for the affiliate. By buying from an affiliated site the price of the item purchased by the final consumer is not going to be more expensive.

Start Affiliate Marketing Easily With A Blog

One of the easiest ways to get involved with affiliate marketing is by setting up your own Blog, you can make money with your blog with affiliate marketing by promoting products and services in your blog posts and in your email list. The easiest way is by writing product reviews that compare the products pros and cons and add valuable information for your visitors. Bloggers can also write product comparisons and reviews of several online merchants with content that is honest, genuine and valuable to the final user to make the purchase.

To become successful with blog affiliate marketing you must offer valuable content and stand by your advice, visitors will then trust you and even recommend you to others, in turn visitors and followers of your blog will click on your listed products and make the purchase generating a commission for you. Setting up an affiliate blog is very easy and a great way to start building online traffic from the search engines, forums and social media channels like Twitter, Facebook and Instagram by publishing high quality and unique content.

To get started with your blog you must first find your niche or product that you want to promote online, making sure that there is big demand and there is good supply of affiliate products with an easy to reach target audience. The focus of your blog is to offer valuable content to your users and that it offers the best advice out there, that it answers your user’s questions and you can offer them the best guidance.

Get A Domain Name for Your Affiliate Blog

This is a very easy thing to do, domain names are not that expensive to buy and they range from anything between $5 to $15 per year, however, note that once you buy a domain, you will have it for at least a year or more. Domains expire in a year, so you’ll need to renew it every 12 months. You should get a short, catchy and memorable domain name that represents your blog and ideally a .com extension. When buying your domain make sure that you select a good domain registrar that offers good customer service.

Make sure that when you are buying your blog domain it communicates what your blog is about. Your domain should reflect your business and if your exact business name is not available, then you have to get creative without making it complicated for your brand to be memorable by adding numbers or special characters make the name difficult to remember.

Get Web Hosting for Your Affiliate Site or Affiliate Blog

Once you have acquired your domain the next step is to choose the web hosting service for your website or affiliate blog as this is where all the data pertaining to your website sits and very important for your site to performs well. To this end you must take into consideration different factors when choosing your web hosting service, bandwidth is a very important factor and the amount of bandwidth is reflected in the price and is basically the number of bytes that the servers are set to send out to your website visitors.

Therefore, you need to estimate the likely amount of traffic your website would get and the amount of data that your website is likely to have to manage. For example, if your website uses a lot of video or multimedia content, you’ll need a good amount of bandwidth per visit or if your website has lots of images. On the contrary if your website or blog is dedicated to publishing text reviews and product comparisons using one or two images your demands for bandwidth are much lower.

Is also very important for your web hosting provider to offer you scalability and be prepared for unexpected demands in case your traffic volumes increase and that they offer the flexibility to switch to a higher hosting plan if required and avoid potential downtime issues.

Choose A Blogging Platform

There are many options available to bloggers and WordPress is the most popular platform for blogging with many affiliates using it successfully to promote merchant products and services. There are many other blogging alternatives such as Blogspot, Joomla, Wix and Tumblr but WordPress gives you more control over your blog or website. For example, you can add a forum, store and even paid memberships. It also offers thousands of templates to create your website and access to free plugins.

Promote Affiliate Products and Services in Your Affiliate Blog

The next step is to start promoting affiliate programs by joining a high paying affiliate program that also pays for recurrent commissions. Use your blog to create and post your review of our products, including your affiliate link and add our promotional banners to your website or blog. Affiliates should post regular content, write a review of some of our products, letting visitors know our product features and how it can help them run their websites without any downtime issues. Make sure to include your affiliate link at the end of the review. Join StatusCake Partners FREE and earn 30% lifetime commission – Join Here

Affiliates can use Twitter to help increase brand awareness and to communicate regularly with their followers. By posting engaging content about StatusCake Uptime Monitoring services with useful advice to followers including product features and paid plan offers. Affiliates can also offer a well-designed newsletter to drive traffic to their blog post featuring promotional offers by adding a simple sign up form to keep your users updated with offers and promotions and in this way, start growing your email list database. Affiliates must make sure that they get the permission from the users to opt-in in order to get emails from them. Affiliates must also allow for users to unsubscribe or opt-out from receiving future emails.

StatusCake Partners is the affiliate program dedicated to the promotion of StatusCake website performance monitoring services. StatusCake Partners offers an easy to use affiliate marketing software offering real time reports and access to banners and a free sign up plan which includes up to 10 uptime tests and one-page speed test to help affiliates acquire new customers.

Our partner program offers a competitive affiliate program and rewards its affiliates with 30% lifetime commission for every customer that subscribes to one of our paid plans with affiliates earning recurring commissions for the lifetime of the customer.

Joining StatusCake Partners is very easy, and you also get dedicated affiliate support via chat, email and Skype, join us for FREE today and start earning high commissions in 2020! – Click Here & Join!

SaaS Affiliate Commissions 2020

Partnership Promotion Strategy for More SaaS Affiliate Commissions in 2020

Affiliate marketing is a very lucrative marketing channel for freelancers, bloggers and social media marketers to make money online with very small risk and with high monetary rewards. Digital marketers can create a viable business online without having to make big cash investments or having to borrow working capital to start a business on the internet, all that is required is dedication and passion to promote and sell other companies’ products and services in 2020.

Affiliates today can choose from a wide range of product verticals and digital stores to promote in their affiliate websites, blogs and social media channels. To meet this demand, affiliate networks offer hundreds of companies to partner with in popular product verticals such as fashion, electronics, travel and software products – SaaS Products. Digital marketers then have to decide who they want to connect with and also partner with the right advertiser that best fit the affiliate website’s audience.

In order for affiliates to drive great sales results and earn high commissions in 2020, affiliates must have a good strategy in place to hit their own monthly commission goals and grow their acquisition campaigns. Therefore, is fundamental for digital marketers running affiliate marketing campaigns to be very targeted when promoting an affiliate merchant’s product or service by promoting merchants offers that are relevant and will be interesting to the affiliate’s website users.

SaaS Affiliate Partnerships A Great Marketing Opportunity in 2020 for Marketers

Affiliate marketing has become a vital customer acquisition channel for traditional product verticals and there are today thousands of programs on offer catering to most product verticals. Therefore, digital marketers have plenty of options to choose from and more recently with the popularity of Software-As-A-Service products there is a new high paying commission making opportunity available to affiliates with SaaS Affiliate programs.

Software As A Service – SaaS products allows for the distribution of applications of third-party providers to customers over the internet as opposed to the past practice for software companies having to install the software physically on the customers computer. Also, the SaaS distribution model allows for any new functionality’s updates rolled out to all subscribers over the internet in real time, in addition to this, there are excellent commercial advantages for promoting SaaS Affiliate Programs.

Reasons for Promoting SaaS Partner Affiliate Programs

The SaaS product vertical constant growth offers digital marketers with a great business opportunity to monetise their website traffic and earn high commissions in 2020 by promoting software products that are needed on a daily basis by online organisations and businesses alike. As more and more websites are built, this is a market that will keep growing into the future as more processes go digital and are served over the internet together with the increase in online shopping.

The high demand for innovate digital solutions has opened up a new opportunity for affiliates all over the world as these services can be promoted and sold over the internet. The SaaS Partner and SaaS Affiliate space will keep growing in 2020 with the opportunity for marketers to promote a wide range of software products and services over the internet as diverse as Webhosting, CRM tools, Marketing Software, Accounting Software and Uptime and Website Monitoring services.

For example, StatusCake is a SaaS company that provides website uptime and performance monitoring services to clients worldwide, its alerting tools send website managers alerts if the site goes down or if their websites are experiencing problems with slow page load or having interruptions.

Choose the Right SaaS Affiliate Partner Program

Affiliates looking to start promoting SaaS companies should consider the type of product or service that best fits their audience and how promoting these services they help consumers resolve a problem or technical demand that they may have. There are today many SaaS companies offering all types of Service As A Software services, for example, Salesforce provides sales and CRM applications, Quickbooks for accounting software, Optimizely for customer experience optimization. Therefore, affiliates can choose to focus on promoting one advertiser or even create a cluster of similar companies to promote in their websites.

Affiliates should look for partner programs that pay recurrent commission and for the lifetime of the customer.  SaaS services are subscription-based businesses where customers sign up to a paid subscription and renewed it monthly or annually, so, when an affiliate delivers a new customer he gets paid not only once but every time the subscription is renewed and making it a profitable passive income stream for the long term. StatusCake Partners pays 30% recurrent commission.

SaaS affiliate partner programs also offer high commissions and depending on the product that you promote the affiliate gets pay high monthly commissions every time they send a customer. StatusCake Partners has a commission offer to all affiliates of 30% lifetime and available to affiliates from any geographies.

SaaS companies offer in most cases a free trial service to entice new potential users to test the product and if they are happy with its features then upgrade to the paid version. Having a free trial version helps affiliates to get new leads of potential new customers. StatusCake offers a free basic service to its customers and offers the option to upgrade easily to one of the paid full versions.

Affiliate customer support is also very important to consider when looking to join an affiliate program as large affiliate networks have hundreds of merchants and affiliates to deal with and understandably the level of support that they can offer them is very limited. That’s not the case with StatusCake Partners as we run the program inhouse and offer dedicated affiliate support to our affiliates via email, social media and Skype.

Leverage Different Traffic Sources – Blogging for Affiliate Marketing

Affiliates monetise their blog traffic via affiliate marketing by promoting the merchant’s products and services in their blog. One of the simplest ways to do this is to write a product review that explains the advantages and disadvantages about the product or service on offer. You can also write product comparisons where the affiliate reviews no just one but several product suppliers, the objective is to create content that is engaging and offers genuine information and value to its readers. In turn your visitors will follow your advice, click on your tracking link and make the purchase and in this way generating a commission for you.

As you create valuable content, you’ll start to be trusted by your visitors and also start getting recommend to other users as well. To become a successful blogger, you must be honest and ready to answer any questions that your audience may have along with quality and valuable advice from you. Affiliates can set up a blog quite easily in order to start building traffic from the search engines, visitors from other blogs, forums and social media channels but the key to achieve this is via quality content.

The next step is to start promoting affiliate programs by joining a high paying affiliate program that also pays for recurrent commissions. StatusCake Partners pays its affiliate 30% lifetime commissions.

Twitter to Create Own Affiliate Audience

A simple and easy way for affiliates to generate traffic is by using Twitter as it allows marketers to build their own audience. Start building your own potential pool of customers by following Twitter users and engaging with them by posting relevant and useful content for example product offers and new product features.

Using Twitter for affiliate marketing will help you increase your brand awareness  as you communicate regularly with your followers, get trusted by them and in the future these users will become your business partners or even purchase products or services that you promote. So, keep posting engaging content with useful advice to your followers and also retweet advice from other trusted users

Email Marketing for Affiliates

This a great marketing channel to promote your affiliate offers with a well-designed newsletter to drive traffic to your website or landing page featuring the offer. Your website is the best place to start building your newsletter list by adding a simple sign up form to keep your users updated with offers and promotions and start growing your email list from day one.

There are a number of options available to affiliates to build their subscribers list, but before you start emailing users, the affiliate must first get the permission from the users, also, called opting in order to get emails from you. Affiliates must also allow for users to unsubscribe or opting out from receiving future emails.

Affiliates can use a number of ways to start building their mailing list, for example, by placing an opt-in form in the footer of the website, place a form at the end of an article, another simple ways is to Include a link in your email signature that goes to a landing page where users can sign for your mailing list, another popular method is to use exit-intent pop-up.

Optimise Your Affiliate Website for SaaS Sales

In order to improve your website performance and also to maximise your affiliate sales and commissions, affiliates must ensure that the website is optimised, and product pages are optimised for conversions. By optimising your website you’ll maximise the possibility of getting your visitors to buy your products and services once they arrive to the designated product pages.

There is nothing more frustrating for online shoppers than a slow loading website, therefore, you have to ensure that your site loads fast, you want to avoid a bad customer experience and also avoid being penalised by the search engines affecting your website’s rankings. A slow website means less visitors, less potential customers and commissions for you. You can improve your website speed by having the right web hosting plan, make your images are SEO friendly and keep your website clean of unnecessary scripts amongst many other things. You can check the speed of your website with StatusCake free tool! Optimising your product pages will improve your affiliate marketing results and drive more commissions from your SaaS partner programs.

StatusCake Partners SaaS Affiliate Program

StatusCake Partners is the affiliate program dedicated exclusively to the promotion of StatusCake uptime and website performance monitoring services and the perfect opportunity for digital marketers to monetise their website traffic. StatusCake Partners offers an easy to use affiliate marketing software offering real time reports and access to banners to help you promote our uptime monitoring services, SatusCake also offers a free sign up plan which includes up to 10 uptime tests and one page speed test to help affiliates acquire new customers.

Our SaaS partner program offers a competitive affiliate program and rewards its affiliates with 30% lifetime commission for every customer that subscribes to one of our paid plans with affiliates earning recurring commissions for the lifetime of the customer.

Joining StatusCake Partners is very easy, and you also get dedicated affiliate support via chat, email and Skype, join us for FREE today and start earning high commissions in 2020! – Click Here

How to choose a webhosting provider

How to Choose a Web Hosting Provider

Are you starting up a new business website, or just looking to change hosting to a new provider? Identifying the right web host for your website can be a real headache for businesses. There are so many providers out there, all offering a variety of features that all appear quite similar, making it difficult to determine which hosting is right for you.

To help you choose a web hosting provider, we will first aim to help you define the hosting needs for your website. Armed with this information, you will then be able to make better sense of the features and functionality offered by most web hosting companies, allowing you to make a more informed decision on what the right web hosting plan is for your business.

Defining your Web Hosting Needs

What purpose will your website serve? This is the first question you need to ask yourself when choosing your web hosting packages. For example, if you are creating a content hub or an online gallery your needs will be very different from someone looking to create a large e-commerce store.

To help you define the purpose your website will serve, and to get a clearer picture of the type of website hosting you are going to need, here are some questions you should consider:

  • What are the storage needs of your website?
  • Will payments need to be processed?
  • How much traffic do you expect to generate?
  • How advanced are your content management system (CMS) skills?
  • How much can you afford to spend on hosting?
  • Are there any services in addition to hosting that you will require from your provider?
  • Will the answers to any of the above questions change significantly in the next 12 months?

Once you have carefully considered the questions above, you should be equipped with the raw information to make an informed choice on your web hosting needs. In the next section, we take a look at some of the types of web hosting offered by the major providers.

Types of Web Hosting

When searching for web hosting services you will probably encounter numerous different types of web hosting, differing in price point, and each with different sets of features.

While they may be offered under slightly different names depending on the provider, most types of web hosting fall into the following four categories: Shared; Dedicated; Cloud; Managed.

Shared Hosting: Shared hosting is generally the cheapest and most common form of web hosting. It is ideal for blogs or small businesses on a budget. The hosting is ‘shared’ on the same web server along with numerous other websites. For this reason, speeds can sometimes be slow, and the service may even go down if you have a particularly high traffic spike. While shared hosting is generally a solid hosting option, it really isn’t ideal if you generate high levels of traffic, or if factors such as page speed are important to you.

Dedicated Hosting: The next step up from shared hosting, dedicated hosting is a single server ‘dedicated’ to hosting a single website. It is the opposite side of the coin to shared hosting in that it is a more expensive hosting option, but provides much faster load times, and is generally more reliable. Unlike shared hosting, this option is perfect for high-traffic websites where page speed and reliability are paramount.

Cloud Hosting: A cloud hosting plan (also known as VPS hosting) hosts your website on multiple servers as opposed to just one shared or dedicated server. Cloud-based hosting generally offers greater flexibility and functionality than shared or dedicated servers but can require a little more technical know-how in some cases making it more suited to businesses with a degree of technical expertise.

Managed Hosting: An increasingly popular option, managed hosting offers extensive features and functionality such as website building applications, add-ons or plugins. This type of hosting is ‘managed’ by major hosting providers, with WordPress hosting being the most popular. This is more expensive than shared hosting but is a great option for businesses looking for an all-in-one package with minimal fuss and an added level of customer support.

Web Hosting Features

Within each type of web hosting, there are many different types of features which either come as standard or can be bolted on to your plan. You should have a better idea at this point as to which web hosting is likely to be best suited to your website, and you can learn more below about some of the common features offered by web hosting providers.

Security: Security should be a prime consideration for all websites, no matter the nature of your business. However, while most providers offer SSL encryption and some form of backup as standard, websites which process payments may need an extra layer of security such as advanced encryption and protection from DDoS attacks or hacking.

Storage: The storage space option you choose returns us to our original question, ‘what purpose will your website serve?’. If you are running a text-based website, with few images or videos, a low storage plan will suffice. However, a site which is rich in high-res images and videos is likely to require a plan which offers higher storage capacity.

Bandwidth: As bandwidth determines the speed at which data travels, a website which receives high levels of traffic and hosts downloadable elements is almost certainly going to need a plan which offers high or unlimited bandwidth. Of course, the opposite is true for low-traffic websites.

Website Builders: As we mentioned in the previous section, managed hosting plans offer dedicated website builders, allowing you to bring your website build and hosting under the same roof. This is a great option for businesses looking for a simple solution to their website and hosting needs. For larger companies, with access to designers and developers, however, this option is unlikely to appeal.

Ultimately, the web hosting solution you choose should be determined by the requirements of your website. You should also consider the resources available to you, both in terms of budget and the expertise of your team. There have never been more options out there for websites looking for web hosting, and armed with the information provided in this article, you should be perfectly placed to choose the very provider and plan for your needs.

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