There are many reasons why you may need to redesign your website. Customer expectations change, new website styles become popular, and businesses evolve and grow. It’s naïve to think that you would never have to give your website a new look or an update.

The internet has experienced a lot of changes over the past five years. Your customers increasingly access your website using mobile devices and expect greater functionality. Also, millennials have grown up in a world with internet access, and they now comprise one of your most valuable target markets.

Therefore, planning a website redesign and update should be high on your priority list. Of course, businesses must carefully consider how they spend their money, and your first thought may be worrying about how much it would cost to redesign your website. However, once you understand the importance of keeping your website up to date, you’ll see that a redesign makes sound financial and business sense.

When you redesign your website, your objective is to take your current site, improve it and both increase your profitability and your business efficiency. Your website redesign should focus on increasing your traffic volume and sales leads. Your redesign should incorporate the latest technology to meet your customers’ expectations and be consistent with your marketing goals.

Essentially, redesigning your website is the process of bringing your website up to date and meeting the requirements of your business. The following are the five main reasons for doing so.

Optimise for mobile devices

Slightly over 60% of all time spent online in the UK takes place on a smartphone. Therefore, if you don’t have a mobile-friendly website, you are missing a large portion of the e-commerce market. Search engines now give mobile-friendly websites a higher ranking, and you are certainly hurting yourself if you ignore mobile responsiveness since about 75% of internet users never go past the first page of search engine results.

 Provide better user experience (UX)

Studies show that you have about ten seconds to engage visitors before they leave your website and go elsewhere. Customers tend to be impatient these days, and they quickly want to know if you have to offer what they’re looking for. Good UX is critical to maintaining your advantage over your competitors. About 75% of consumers rate a website’s credibility on the UX it provides, so providing a better UX than the competition is an important reason for redesigning your website.

 Keep branding up to date

The e-commerce marketplace is always changing, so you need to make sure that your website reflects how you want your brand to be perceived by your customers.

 Improve page loading time

About 40% of visitors to a website will abandon it if it takes more than three seconds for a page to load. Always monitor your website, and use page speed testing to redesign it if you find that your site is loading slowly.

 Improve website flexibility and functionality

While your site may meet today’s needs, change always occurs in business conditions, so you need to ensure that you can easily modify your site to add new products and content. Social media has become a very important marketing tool, so you need to ensure that your site can efficiently incorporate social media plug-ins.

Redesigning your website can be crucial to your future success.