StatusCake

short-reads

website down
short-reads

Online Ads Are Slowing Web Page Loading Speed

2 min read Advertisers are constantly looking for ways to reach potential customers. As technology changed, so did the focus of advertising. Advertising burgeoned with the advent of radio and grew even more as television reached more and more homes. With the advent of the internet, advertising now appears to be a constant presence. Many organisations welcomed the

statuscake
short-reads

Revising Your Website For Better User Experience

2 min read There are so many demands on your time that you may not have put revamping your website on your to-do list, but you risk losing potential and current customers if you don’t.

computer-screen
short-reads

Getting Ready for Black Friday – Month-by-Month Preparation

2 min read Black Friday will be here before you know it, ushering in four of the busiest days for online retailers. Most consumers view the period from Black Friday to Cyber Monday as an ideal opportunity to score some bargains, both in brick-and-mortar stores and online. Online shopping during this four-day shopping window has become especially popular,

short-reads

E-commerce trends you can use in 2017

2 min read These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year.

dev
short-reads

Focus on Post-Purchase Experience to Improve Customer Satisfaction

2 min read According to a recent study by consumer marketing firm Narvar, how your customers perceive their post-purchase experience can make the difference between a one-time customer and a loyal one that keeps returning to your site to make a purchase.

dev
short-reads

Real-Time Pricing for Small e-Commerce Retailers

2 min read Most e-commerce sites do not change their prices very often. Larger companies like Amazon continually change their prices in real time to keep a competitive edge and try to increase sales and profits. Until recently, the high cost of implementing real-time pricing made it prohibitive for smaller retailers from using real-time pricing, but this is

short-reads

Five Considerations to Make Before you Advertise

2 min read The whole point of advertising is to communicate with your customers and motivate them to make a purchase. To do that effectively, you need to know a lot about them.

change log
short-reads

Five SEO Mistakes That Hurt e-Commerce Companies

2 min read Research firm Statistica estimates there were about 2.43 billion people using social media at the end of 2016 and Facebook alone has some 1.59 billion users. If you’re not linking your website to social media accounts and using social media for marketing, you are ignoring a significant way to reach potential customers as well as interact with your existing customer base.

computer-screen
short-reads

Appropriate SaaS Metrics for Different Company Stages

2 min read Depending on where you are on your company’s growth path, there are different things you need to measure to get a handle on your company’s health. That is why it is so important to focus on a specific metric at each stage to ensure you are heading in the right direction.

short-reads

Five Bad Mental Habits to Overcome in 2017

2 min read When something goes wrong, it’s very easy to blame someone else for it. When you do that, you’re not taking responsibility for your actions. No matter what the circumstances, you always have choices, but if you blame others, all you’re doing is accepting things the way they are. Empower yourself and take control if you want to overcome the challenges facing you.

change log
short-reads

Benefits of Monitoring your Add-to-Cart Rates

2 min read Monitoring your add-to-cart rates can help you identify problems with your sales process and improve your conversion rate, and a higher conversion rate means increased revenue and profit.

aspnet
short-reads

Four Things You Should Do Every Day

2 min read You seem to be more in survival mode and spending too much time on activities that are not meaningful and not contributing to accomplishing meaningful goals.

statuscake
short-reads

Small Business Marketing Strategies

2 min read Email marketing has gotten a lot of negative press over the past few years, but that may be unwarranted. According to a recent study by eMarketer, 60% of consumers prefer receiving email marketing communications to other methods from companies with whom they do business.

computer-screen
short-reads

Planning for Revenue After the Holidays

2 min read For many online retailers, the Christmas shopping season is the busiest time of the year for traffic and sales. Now that the peak season is past, you are probably thinking about what you want to do during the traditionally slower months at the beginning of the New Year. Having a plan is crucial if you

statuscake
short-reads

Four Main Reasons Why e-commerce Sites Fail

2 min read Order and confirmations are essential, but you also want to market to your customers after a sale by sending an email with suggestions for other purchases based on what they’ve already bought. However, don’t overdo it – sending two emails a day is a sure way to get a customer to unsubscribe from your email list.

short-reads

Four Viral Marketing Tips

2 min read The point of viral marketing is to create content that viewers will enjoy and want to share with friends, family and colleagues, so don’t just create a traditional advertisement

website monitoring
short-reads

Pricing Strategies for SaaS Companies

2 min read For an established company, an annual billing strategy has several benefits. Perhaps the most important one is improved cash flow. With annual billing, you get 12 months of revenue upfront and immediately cover your customer acquisition costs. You’ve also reduced your churn rate and improved customer retention time to at least one year.

dev
short-reads

Six e-Commerce Resolutions for the New Year

2 min read With the new year fast approaching, here’s the top e-commerce resolutions you should be making to drive your business profits this year.

purchases
short-reads

Holiday Shipping tips For e-commerce Success

2 min read Encourage these customers by offering them a shipping deal on their next purchase, such as free shipping or expedited shipping. This way, you are both rewarding them for their purchases and trying to solidify a long-term relationship.

dev
short-reads

5 Key Website Metrics for Business Success

2 min read Track these five key website metrics to ensure the success of your business This idiom has been around for ages, however, “the devil is in the detail’ is still relevant today when it comes to running a business, especially if your business relies on the internet for a major portion of its revenue. Sometimes the

dev
short-reads

Prepare your e-Commerce Website for the Holiday Season

2 min read Black Friday and Cyber Monday are still a few weeks away, but many online retailers are already advertising deals to entice customers. The holiday shopping season is already here, so if you have an e-commerce website, you’ve already taken measures to ensure your site is ready for the onslaught. Right? Well, if you haven’t, don’t

Want to know how much website downtime costs, and the impact it can have on your business?

Find out everything you need to know in our new uptime monitoring whitepaper 2021

*By providing your email address, you agree to our privacy policy and to receive marketing communications from StatusCake.