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How to Reduce Bounce Rate

5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.

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What Causes Website Downtime?

3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.

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Over 40% of Online Advertisements are Too Large and Slow Down Websites

2 min read Large ads have been a major issue with online publishers who have been struggling with how to curtail what many call “fat ads.” The oversized ads have a major impact on the ability of website visitors to see them as they can’t view them if they don’t load properly.

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The Most Expensive Website Downtime Periods in History

4 min read An extended period of website downtime is the stuff of nightmares for companies large and small. For a company such as Amazon, even one single minute of downtime can cost as much as $220,318.80 according to the latest calculations. For smaller companies, that figure will be minuscule in comparison, but it’s a number which can quickly snowball the longer your website is offline.

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.EU Domains in a Post-Brexit Britain

2 min read The .eu top level domain, TLD, is run within an EU framework and the right to register and own a .eu domain name is subject to eligibility criteria – in short, being an EU citizen, or being a company established in the EU.  For British citizens and companies in post-Brexit they’ll no longer meet the criteria to register, or indeed continue to own their .eu domains.

The Cost of Website Downtime

3 min read With Black Friday and Cyber Monday just behind us and the Christmas and January sales on the horizon, the cost of downtime is a question that should be of concern to all business owners and e-commerce managers. It should be a concern, but is website downtime always given the consideration it deserves in your business?

How to Reduce Website Downtime

3 min read You are probably well aware of the negative impact downtime can have on your website and your company as a whole. Any period of downtime can quickly result in lost sales and leads, a factor which multiplies depending on the average traffic your website usually receives. What’s worse is that those lost sales and leads

Website Management Tips for Business Owners

4 min read Whatever the nature of your business, whether you are a freelancer or an online retailer, the quality of your website is key to the success of your organisation. A well-run website serves as the online storefront of your organisation, acting as the destination point for people who are searching for the services you provide or

Best Affiliate Program Alternative to Web Hosting Affiliate Programs

7 min read What is Affiliate Marketing? Affiliate marketing is an important online customer acquisition channel that enables online retailers and merchants to do business with digital marketers and online marketing agencies over the internet. Affiliate marketing allows online merchants to successfully run affiliate marketing campaigns by tracking affiliates performance in terms of impressions, clicks, numbers of sales,

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High Paying Partner Programs for Christmas 2019

6 min read The year on year growth in online shopping presents an opportunity to website affiliates to earn high commissions and in particular for marketers in the SaaS affiliate space. Affiliates can make the most for the demand from online stores for increased server capacity, uptime, and website performance monitoring to cope with the demand for online security.

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Affiliate Websites and Merchants, Are You Ready for Black Friday 2019?

6 min read What is Black Friday? The name originated in the US and it was given to the shopping day after Thanksgiving Day, which is the fourth Thursday in November with many Americans on holiday the following day.  As most people are off work on the Friday following Thanksgiving, shops started cutting prices to entice customers just

Successful Website Migration Checklist

3 min read Are you in the process of migrating your content to a new website? If so, you’ll already know that this is one of the most taxing and demanding experiences a webmaster or business owner can undergo. Unfortunately, the process known as content migration is a necessary part of a website redesign. This is where content elements

Which is the Best CMS?

5 min read It’s never been easier to create your own website, or to start selling your products online. There is a wide range of Content Management Systems (CMS) for you to choose from, each offering its own unique set of features and functionality. You have probably already heard of many of the most well-known CMS, such as

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Recruitment Agency Preferred Suppliers

< 1 min read Find here a list of our preferred suppliers of recruitment agencies for future open roles at StatusCake and how it works with us!

Average Performance and Availability of Travel Websites in 2019

4 min read The first couple of months of the year are typically the busiest for travel companies, with prospective holiday makers keen to shake off the post-Christmas blues, by planning a trip away to sunnier climes. Unsurprisingly, the travel and tourism business is one of the world’s largest industries, contributing 7.6 trillion U.S. dollars (direct, indirect and

Four Reasons to Use a Responsive Website Design

2 min read As the use of mobile devices steadily increases, it’s becoming more important for you to design a website that automatically responds and adjusts to mobile devices. The best approach to achieve this is to utilise a responsive website design. A responsive website is not the same as a mobile-friendly website. A mobile-friendly website is a

Five Reasons to Redesign Your Website

2 min read There are many reasons why you may need to redesign your website. Customer expectations change, new website styles become popular, and businesses evolve and grow. It’s naïve to think that you would never have to give your website a new look or an update. The internet has experienced a lot of changes over the past

Five Tips to Make Your Mobile Site SEO Friendly

2 min read The trend for people to prefer using mobile devices rather than traditional desktop computers continues to increase, with important considerations for online retailers. According to web form publisher Formstack, conversion rates for smartphone visitors have been rapidly increasing compared to desktop conversion rates. To take advantage of this trend and remain competitive, you need to

Making Sure Your Website Is Always Updated

2 min read Congratulations. You’ve designed your website, and it’s now live, giving you a very powerful marketing mechanism to promote your business. However, your website will only be useful if you keep the content current. Keeping your website up to date is called website maintenance, and it’s vital to provide both your customers and search engines with

Why Visitors to e-Commerce Websites Don’t Make Purchases

2 min read There is a good reason why brick-and-mortar retailers spend a lot of time and effort on their counter displays and store windows. Their goal is to provide their customers with as much visual content as possible to entice them to buy their merchandise. The same principle holds true for online retailers. A recent study by

Want to know how much website downtime costs, and the impact it can have on your business?

Find out everything you need to know in our new uptime monitoring whitepaper 2021

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