StatusCake

Five Tips to Make Your Mobile Site SEO Friendly

The trend for people to prefer using mobile devices rather than traditional desktop computers continues to increase, with important considerations for online retailers. According to web form publisher Formstack, conversion rates for smartphone visitors have been rapidly increasing compared to desktop conversion rates. To take advantage of this trend and remain competitive, you need to optimise your mobile site and ensure that it is SEO friendly. An optimised site gives your visitors a better user experience (UX), which leads to higher conversion rates and increased revenue. Here are five suggestions that will help ensure that your site is SEO friendly: 

Provide fast page loading

Your customers do not want to visit a website that loads slowly, especially on a mobile device. A page on your website may contain valuable content, but visitors will quickly leave when they encounter pages that load slowly. On average, the loading time for bounced visits is about 2.5 seconds slower than the loading time for sessions where visitors engage with a site.

You’ll receive more visitor engagement with a faster mobile experience, so analyse all pieces of CSS and JavaScript and every image and compress them where feasible. Also, use your cache for static items that load constantly, and be sure to minimise redirects.

 Minimise pop-ups

Pages on mobile sites that show intrusive pop-ups provide poor UX, which is the main reason that Google now penalises sites that use them. Since mobile devices have small screens, search engines use these penalties as an incentive for businesses to improve customer UX.

Non-intrusive pop-ups such as small banners and age verification boxes that don’t cover a large portion of the screen are fine and do not incur a penalty. However, any pop-up that drastically obscures the screen or requires a visitor to dismiss it before your site displays content will have a big impact on your site’s SEO.

 Design for all finger sizes

Be sure that your touch screen navigation allows users with both large and small fingers to easily scroll content. Catering to all visitors will provide a better UX, and don’t forget that people use both their thumb and their index finger when scrolling.

 Size titles and meta descriptions properly

Using action-oriented titles and meta descriptions that include relevant keywords are important for SEO purposes, but you need to consider how these items will display on a mobile site. Unfortunately, search engines can truncate titles and meta descriptions that are too long, thereby hurting your search engine rank, so limit titles to 70 characters and meta descriptions to 130 characters.

 Use simple page designs

Since mobile device screens are small, simpler is better when designing pages for your site. If you try to include too much on a page, UX will suffer, negating the positive effects of SEO. Provide content that is both short and focused, and be sure to use a clear call to action (CTA). Use simple menus. If there are numerous menus and sub-menus, visitors can easily become confused and decide to click out and go elsewhere. Also, make sure that any contact forms that you have are mobile friendly.

As the trend continues of more people using mobile devices instead of desktops, your success will depend on a mobile-friendly design that takes SEO into account.

Share this

More from StatusCake

international-book-day
short-reads

The books that have inspired us this International Book Day

4 min read The 23rd January marks International Book Day, so we’ve compiled a list of our favourite books that have inspired us to think differently or see the world from a new perspective. See if you too can get inspired.

slack outage
In The News

Slack outage 2021 welcomes everyone back to work

2 min read It’s 2021 and the first major platform to go down is the multi-billion dollar team communication tool Slack. Find out everything you need to know about the 3-hour Slack outage on Monday 4th January in our latest news post.

affiliate-marketing
How To

Affiliate marketing for beginners in 2021

7 min read Affiliate marketing is huge at the moment and will undoubtedly get even bigger in 2021 with more online stores and online shopping. Use our step by step guide to build your successful affiliate program in 2021 to gain more customers and build long-lasting professional relationships with high-quality affiliate partners.

Black Friday
In The News

Why Black Friday 2020 is going to be the biggest one yet

3 min read Black Friday 2020 is set to be the biggest discount day of the year, especially with lockdown meaning high street shops are unable to open until 2nd December. See how and why Black Friday 2020 will make a difference to businesses and consumers.

Join our newsletter & we'll donate $0.50* to the 999 Club charity

Get weekly inspiration & hacks from our expert blogs plus exclusive access to podcasts and discounts.

*Up to $250 per month