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When you first start out, it’s easy to think that if you have a USP or “the best product on the market” the customers are essentially going to come rolling in. Wrong. With more competition than you would have had 10 years ago, never more so than with the ever-competitive Google Ads getting more and more expensive, it’s growing increasingly hard to build a customer base as a new company.
As a start-up, 9 times out of 10 you will have a tight budget, or at least, a fixed budget that you don’t want to go over in your first year. So how do you build a customer network?
Trust.
One word that literally sums up how you can grow your business from the get go. If you manage to build trust, more and more customers will undoubtedly turn to you. Whether it’s through SSL certificates on your website that show that you’re hellbent on making their personal information safe, or through reviews on your website that show that your product/service can actually do what you claim it can, customer trust is the be all and end all of building a customer base.
We all know that the marketing funnel for an e-commerce website begins with the age-old “brand awareness” stage. But what can you do as a start-up to make sure that you’re achieving the best brand awareness on a low budget?
Firstly, invest in your content and marketing teams, don’t be fooled by the “free marketing” holes that some companies tend to fall through. Content really is still king and you’ll learn the hard way if you don’t put your time and effort into it early on.
So you’ve got all of your copy done and your marketing teams are ready to go full speed ahead but for some reason you keep getting 404s that you had no idea about or even worse, website downtime. The biggest no no for that all important brand awareness stage.
That’s where StatusCake becomes the saving grace – we offer server monitoring to make sure that your server isn’t going to cause that infamous downtime and cost you customers.
This is one of the fundamentals that you have to get right as both a start-up company, and any other company for that matter. By website management, we don’t simply mean you have a dev department that keeps a watchful eye over your website to check it’s working. No, we mean a full on website monitoring solution that effectively makes sure that your website is always performing so you don’t use SEO rankings, revenue, AND that all important customer trust.
Take page speed monitoring as an example. If a potential customer lands on your website for the first time and your page loading speed is exceptionally slow, they’re going to jump straight off and go elsewhere. With StatusCake’s page speed monitoring, we’ll alert you when your page loading speed is far too slow. A key note to take here isn’t just that your customers will go to a competitor, it’s also that Google’s Core Web Vitals are harsher than ever now, especially with page loading speed on both mobile and desktop. If your website isn’t up to their speed requirements, you will be penalised in the rankings, costing you potential visitors and ultimately, revenue.
One of the most important things to remember as a start-up is not to put complete reliance of all “techie” things on your development teams. For the most part, they should be heads down working on your product/service (which, if we’re honest, is why you hired them). You don’t want them to be wasting their time trying to fix an issue on your website with the sales team in their ear complaining about lost sales. An even bigger reason to opt for website monitoring.
These are just a few reasons why start-ups need website monitoring; it’s cheap, effective, and helps you drive that all important revenue. Sign up to a free account here or a free trial of our paid plans!
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