SureAlert – Removing False Alerts

By the very nature of testing thousands of websites every second sometimes sites can be marked down when they are in fact up. There is a wide range of reasons for this – some our side and some on the side of the website being tested.

At we understand that false alarms can diminish how you react to alerts – is it really down this time? – the boy who cried wolf if you will. We’ve recently been looking into the issue of false alerts which can happen (not just on StatusCake but any website monitoring service) and have come up with a solution that eliminates the problem.

From today we’re happy to be using what we’re calling StatusCake ‘SureAlert’. With SureAlert the system not only asks one server if your site is down, but a range of servers in the same country will also be asked to check on whether the initial initial diagnosis of downtime is correct. If all our website monitoring servers agree that it is indeed an instance of downtime then we’ll send out the notification alert.  If our other servers don’t agree – our “confirmation servers”  then we ask the original server which classed your site as down to test again and be sure it is actually down and wasn’t the result of a momentary blip in performance on either server.

With SureAlert we intend to really add the full force of concern that a downtime alert from StatusCake should bring – You will know that when you get an alert your website is down and need to act on it.  And it’s not a false alarm.  SureAlert is now live on all services and we welcome feedback on this new feature.

Share this

More from StatusCake

How To

Using Social Media for Affiliate Marketing

7 min read Today, social media uses a wide range of different social networking platforms to help its users with the creation and sharing of ideas, information, personal interests and hobbies by establishing virtual networks. Affiliates can benefit from these groups that use web-based applications to communicate, interact and connect.

How To

How to Improve User Experience

4 min read One of the biggest eCommerce questions – how do you improve user experience? Here are all the top tips for a better UX design to help you drive revenue.

Product & Updates

How Page Speed Affects SEO

2 min read We all know page speed is crucial but not just for you brand – it affects SEO so hugely that it can make your pages drop in ranking.


How to Reduce Bounce Rate

5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.


What Causes Website Downtime?

3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.


Over 40% of Online Advertisements are Too Large and Slow Down Websites

2 min read Large ads have been a major issue with online publishers who have been struggling with how to curtail what many call “fat ads.” The oversized ads have a major impact on the ability of website visitors to see them as they can’t view them if they don’t load properly.