StatusCake

The best brand reactions to website downtime

website downtime

We have to admit that customers and brands alike are able to put a good spin on website downtime and social media managers are undoubtedly having all their Christmases arrive at once! We’ve found some of the most reactions to website downtime online, albeit the majority are from the notorious Facebook, Instagram and WhatsApp downtime experienced globally.

Feel free to actually LOL. 

When Instagram and Facebook experienced downtime

It’s safe to say that a common theme for people expressing their thoughts on this downtime on Twitter was using Squid Game memes.

Twitter’s famous Tweet

Twitter went viral for all the right reasons when its rival social media platforms with a simple yet genius Tweet below:

This one Tweet became one of their best performing Tweets ever and got some other world-famous companies involved, ironically including Instagram!

An unlikely brand to get involved in the Facebook downtime is Mercedes! The F1 Twitter account posted this hilarity. We can’t help wondering if it was Max Verstappen behind this one.

Universal Studios Hollywood smashed it by sneakily making it about themselves. Everyone loves Gru, don’t they?

It’s unusual for companies to take such a damaging experience like website downtime and manage to put a positive spin on it. With Instagram suffering from its app being down and jumping on Twitter, it shows that they’re able to turn this incident on its head and at least engage with some of its users.

What is the impact of website downtime?

Well ultimately, it’s not just Facebook and Instagram as companies that are affected, all of the companies that rely on ads on those platforms will also suffer revenue loss. And we’re talking millions upon millions of dollars even for a few minutes of website downtime.

What causes website downtime?

Facebook and Instagram have suffered from multiple outages over the past 12 months and people are starting to question if they’re going to manage to get a hold of whatever issue is causing this to happen so regularly. In general, website downtime can be caused from many different things including server issues, page load issues, human error, network outages and more.

Maybe Facebook and Instagram should use StatusCake’s website monitoring solution? 😉

Share this

More from StatusCake

Engineering

Beyond Uptime: Building a Self-Healing OpenClaw Observability Stack

3 min read The allure of OpenClaw is undeniable. You deploy a highly autonomous, self-hosted AI agent, give it access to your repositories and inboxes, and watch it reason through complex workflows while you sleep. It is the dream of the ultimate 10x developer tool realized. But as any veteran DevOps engineer will tell you: running an LLM-backed

When AWS us-east-1 Fails, Much of the Internet Fails With It

7 min read There are cloud outages, and then there are us-east-1 outages. That distinction matters because failures in AWS’s Northern Virginia region rarely feel like ordinary regional incidents. They tend instead to expose something larger and more uncomfortable: too much of the modern internet still behaves as though one place is an acceptable concentration point for infrastructure,

In the Age of AI, Operational Memory Matters Most During Incidents

7 min read Artificial intelligence is making software easier to produce. That much is already obvious. Code that once took hours to scaffold can now be drafted in minutes. Boilerplate, integration logic, tests, refactors and small internal tools can be generated with startling speed. In some cases, even substantial pieces of implementation can be assembled quickly enough to

AI Didn’t Kill the SDLC. It Made It Harder to See

10 min read Whilst AI has compressed the visible stages of software delivery; requirements, validation, review and release discipline have not disappeared. They have been pushed into automation, runtime and governance. The real risk is not that the lifecycle is dead, but that organisations start acting as if accountability died with it. There is a now-familiar story about

When Code Becomes Cheap: The New Reliability Constraint in Software Engineering

4 min read How AI Is Shifting Software Engineering’s Primary Constraint For most of the history of software engineering, the primary constraint was production. Code was expensive, skilled engineers were scarce, and shipping features required concentrated human effort. Velocity was limited by how fast people could reason, implement, test, and deploy. That constraint shaped everything from team size,

Buy vs Build in the Age of AI (Part 3)

5 min read Autonomous Code, Trust Boundaries, and Why Governance Now Matters More Than Ever In Part 1, we looked at how AI has reduced the cost of building monitoring tools. Then in Part 2, we explored the operational and economic burden of owning them. Now we need to talk about something deeper. Because the real shift isn’t

Want to know how much website downtime costs, and the impact it can have on your business?

Find out everything you need to know in our new uptime monitoring whitepaper 2021

*By providing your email address, you agree to our privacy policy and to receive marketing communications from StatusCake.