Intoxicating Watch Design Can Help Prevent Drunken Emails

Japanese watch maker Tokyoflash has a reputation for its head-turning and uber-cool designs.   Its latest incarnation however goes beyond the purely aesthetic and serves a more practical purpose – helping you determine when you’ve had one too many Sake.

Tokyoflash have taken their Kisai watch and added a breathalyser to it, giving it the name Intoxicated.   The watch, which the Japanese company is offering for $99 in its launch promotion, can be recharged through a USB port, and just in case you are just a little bit tipsy and happen to drop it in your drink is water resistant to 100 feet.

As well as the watch facia turning a different colour when you blow into the breathalyser – green when you’re sober and red when you’re blind drunk – it features a built in reaction test.  This sobriety game tests your hand-eye coordination, requiring the user to try and stop a moving line smack-bang in the middle of a target.

We certainly don’t suggest you use the Kisai Intoxicated to determine your ability to drive – zero alcohol is the only safe level – but you might use it to decide whether you’re in a fit state to send that late night email to your boss complaining about your pay and working conditions.

Email and social sobriety tests are not new.  Google Labs launched Mail Goggles to help users avoid those late-night “regrettable” emails, requiring users to answer maths questions before the email is sent.

In a similar vein the Social Media Sobriety Test, a Google Chrome and Firefox extension locks down your social media accounts – such as Facebook and Twitter –  between certain “after-hours” which means that in order to use those sites you need to pass various field tests such as using your mouse to follow an object round your screen.

James Barnes,

Share this

More from StatusCake

How To

Using Social Media for Affiliate Marketing

7 min read Today, social media uses a wide range of different social networking platforms to help its users with the creation and sharing of ideas, information, personal interests and hobbies by establishing virtual networks. Affiliates can benefit from these groups that use web-based applications to communicate, interact and connect.

How To

How to Improve User Experience

4 min read One of the biggest eCommerce questions – how do you improve user experience? Here are all the top tips for a better UX design to help you drive revenue.

Product & Updates

How Page Speed Affects SEO

2 min read We all know page speed is crucial but not just for you brand – it affects SEO so hugely that it can make your pages drop in ranking.


How to Reduce Bounce Rate

5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.


What Causes Website Downtime?

3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.


Over 40% of Online Advertisements are Too Large and Slow Down Websites

2 min read Large ads have been a major issue with online publishers who have been struggling with how to curtail what many call “fat ads.” The oversized ads have a major impact on the ability of website visitors to see them as they can’t view them if they don’t load properly.