Whether you are selling a product or service or providing information, you need to attract traffic to your website if you want to remain in business. You can pay to attract traffic, but that is not a sustainable strategy for the long run. Where will your traffic come from once you stop paying for it?
The best traffic is organic – traffic you get after potential customers find you when they a use a search engine. When visitors find your website because they were looking for something specific, they are more likely to convert from being visitors to customers. Generating organic traffic takes time and a lot of hard work. Here are a few suggestions to help you with your efforts.
Tailor your keywords to your USP
Your unique selling proposition (USP) succinctly differentiates you from your competition. Tailor your keywords to reflect both what your potential customers are looking for and how you uniquely fulfil that need.
Use long-tail keywords that highlight the uniqueness of your product or service. For example, if you are a new bookseller in the UK, you’re not going to fare well against Amazon and Waterstones with just using the term “books,” but you’ll do much better with the term “rare book dealer in Yorkshire.” Just be careful not to overuse it in your content.
Publish relevant content
When you use a blog properly, it is a very effective tool for attracting traffic. Be sure your content is both relevant to your target customer base and provides useful information in an engaging manner.
Your blog gives you the opportunity to connect with your potential customers through social media by posting a link to your blog every time you publish a new post. Don’t use your blog exclusively for promoting your product or service – you want to provide your audience with new information each time you post to give them a reason to click on your link.
There are no “best days” to publish new posts. What is important is to publish new content consistently. Search engines will give your site a higher rank if you publish on a regular basis, and you also give your customers a reason to keep on coming back to visit your site.
Encourage links to your site
Link-building is a very effective way to increase traffic if your link appears on quality sites. If you have a good relationship with vendors or complementary businesses, encourage them to link to your site when they publish content that includes your keywords. You’ll get more traffic and a higher rank by search engines – a winning combination.
Monitor website performance
Use a data analysis service to track visitors to your site and see where they originated from and which keywords attracted them to your site. You can then use this information to see which sources and keywords had better conversion rates and tweak your website to increase traffic even more.
Excessive downtime and slow page loading can prevent you from reaping the benefits of increased organic traffic, so use a website monitoring service to inform you of any problems, allowing you to remedy them quickly.
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