StatusCake

Why Black Friday 2020 is going to be the biggest one yet

Black Friday

As Black Friday 2020 fast approaches, companies far and wide have started advertising mega sales in their droves. With slashed prices as high as 75% off, Black Friday has become one of the highest revenue days of the year for the retail industry. 

This year, however, is different. Not only will the high street stores be closed due to lockdown regulations but retailers are still feeling the fallout from the first lockdown, mainly from having shops closed for over 4 months with little or no way to gain their lost revenue back. Enter Black Friday.

Black Friday 2020 could be the lifesaver that retailers are looking for. With consumers unable to head out to the shops to buy Christmas presents during the festive season, buying online is now the only option. Pair that with the vast majority of the UK struggling with their own personal funds due to the pandemic, more people than ever will be looking for cut price products that won’t break the bank.

What is Black Friday? 

Black Friday originated in the US, and is known as a day of mega discounts. It gained popularity across the Atlantic here in the UK in 2011 and was officially launched by online giant Amazon. It’s safe to say Black Friday is now a much anticipated date in every consumer’s diary.

When is Black Friday?

On 27th November, Black Friday deals will launch, offering discounts on technology products, health and beauty appliances and the most sought after Christmas toys of the year. Notably missing this Black Friday will be the big drive for travel discounts due to the Covid-19 pandemic and restrictions on travelling abroad. 

Effect of lockdown on retailers

The retail industry has been hit hard by the Coronavirus pandemic with Argos, Debenhams, Monsoon and Victoria’s Secret just some of the many household names that have or plan to cut hundreds of stores and jobs across the country. 

One of the biggest brands affected by the pandemic has been fashion retailer Primark with a 24% drop in revenue compared to 2019. This is mainly due to Primark not having an ecommerce store and using their high street-only presence as their main unique selling point. The pandemic has proven more than ever that having an online presence is imperative for driving revenue. 

Compare this to Amazon’s figures that show net sales of $96 bn, an increase of 37% in the three months before 30th September and a net profit of $6.3 bn for the year. This shows that buying online has seen a huge increase in popularity and that’s why Black Friday 2020 is set to be the biggest one yet.

Usual figures of Black Friday sales

According to Spendmenot.com, 93.2 million buyers made an online purchase on Black Friday 2019 and Barclaycard reported transaction value was up 16.5% compared to 2018. These figures from last year were reported when high street stores were open so what should we expect now buying online is the only option? 

It seems there will be even bigger discounts, even wider product ranges on sale and even longer sales with many companies dubbing the whole of the month “Black November”. Amazon has teased their customers with a sneak peak into upcoming Black Friday deals and many other brands have revealed Black Friday discounts in exclusive emails to their members with some reporting 80%+ off original prices.

Black Friday deals for businesses and consumers

Black Friday 2020 is an event that needs to be successful for both retailers and for consumers this year. Retailers need to make big profits after a poor performing year and consumers need to find mega deals in order to celebrate as close to a “normal” Christmas as possible, so this 27th November couldn’t come quick enough.

Find out how to keep your website online this Black Friday with StatusCake’s website monitoring solution. Make sure your pages are loading quickly, your website is online across the world and your server stays online. Get a 50% discount off monthly and annual plans until Cyber Monday. For new customers only.

Share this

More from StatusCake

international-book-day
short-reads

The books that have inspired us this International Book Day

4 min read The 23rd January marks International Book Day, so we’ve compiled a list of our favourite books that have inspired us to think differently or see the world from a new perspective. See if you too can get inspired.

slack outage
In The News

Slack outage 2021 welcomes everyone back to work

2 min read It’s 2021 and the first major platform to go down is the multi-billion dollar team communication tool Slack. Find out everything you need to know about the 3-hour Slack outage on Monday 4th January in our latest news post.

affiliate-marketing
How To

Affiliate marketing for beginners in 2021

7 min read Affiliate marketing is huge at the moment and will undoubtedly get even bigger in 2021 with more online stores and online shopping. Use our step by step guide to build your successful affiliate program in 2021 to gain more customers and build long-lasting professional relationships with high-quality affiliate partners.

Black Friday
In The News

Why Black Friday 2020 is going to be the biggest one yet

3 min read Black Friday 2020 is set to be the biggest discount day of the year, especially with lockdown meaning high street shops are unable to open until 2nd December. See how and why Black Friday 2020 will make a difference to businesses and consumers.

Join our newsletter & we'll donate $0.50* to the 999 Club charity

Get weekly inspiration & hacks from our expert blogs plus exclusive access to podcasts and discounts.

*Up to $250 per month