Monitoring
Status Pages
Pricing
As the new year progresses, more reports are available about e-commerce activity and performance for 2016. These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year. Before you know it, the festive season will be here, so now is a good time to consider adapting to these trends while you’re not as busy as you will be later in the year.
The trend for consumers to use mobile devices continues to grow, and these figures from the US market are indicative of the trend worldwide. According to Business Insider, mobile devices accounted for holiday sales of $24 billion (£19.5 billion) during the last two months of 2016. Mobile devices accounted for 31% of all online sales in 2016, which is an increase from 25% in 2015 and 14% in 2014. The percentage is expected to grow again in 2017, so you cannot afford not to optimise your e-commerce site for shopping on mobile devices, otherwise, you risk losing customers to your competitors that have mobile-friendly sites. Your customers now expect to have the same experience when shopping on mobile devices as they do on desktops.
To provide the best user experience (UX), you need a website that loads quickly. You may have the most attractive website imaginable, but your potential customers will not stick around to experience it if your site does not load quickly. There are many studies available that show the link between fast loading time and increased sales, but a recent study conducted by UK retailer Trainline is instructive. The firm found they experienced a revenue increase of £8 million by reducing the page loading time by 0.3 seconds. Set quick performance standards for your website and consider using a website monitoring service to monitor page loading speed to promptly inform you if you experience any degradation in page loading time.
These days, your customers expect fast delivery of their purchases, and five to seven days now seems a very long time to many of them. Of course, both the time and cost it takes to deliver a package depends on the distance it must travel, so consider using multiple warehouses for shipping, and locating those warehouses closer to your customers. This way, you can reduce the average distance a package needs to travel and reduce your shipping costs.
Online shoppers are relying more and more on customer reviews. They are more likely to make a purchase if they see that other customers like the product, so you should encourage your customers to post reviews of their purchases. After a customer makes a purchase, send a follow-up email asking for a review, and if the product met their expectations.
Taking these factors into account will help make you more competitive.
Share this
4 min read On 13th August 2026, a storm knocked out cooling at RadiusDC’s Phoenix data centre, which hosted essential Namecheap operations. To protect hardware from thermal damage, Namecheap took services offline while temporary chillers were brought in. The incident and recovery ran for roughly 30 hours, with Namecheap’s own site unreachable for about 11 hours 42 minutes
3 min read On Wednesday 19 August, Monzo had an outage. DownDetector logged more than 3,000 reports by midday. Monzo’s own statement was direct about what it did next: it activated Monzo Stand-in, its fully independent backup bank, while it investigated an issue affecting customers. By the end of the day, Monzo said the issue was resolved and
3 min read GitHub’s incident on 17 August 2026 ran from 13:28 to 21:15 UTC, seven hours and forty-seven minutes. At peak, web and API traffic saw error rates of around 20%, while archive and raw-content downloads reached roughly 50%. SAML and OIDC authentication, SCIM and Team Sync were affected alongside Git operations, Actions, Pages, Issues, Pull Requests
3 min read Adding a new website, launching a customer portal, or handing a service to a new team should be straightforward. Setting up monitoring is part of that job, but it is easy for a manual step to be missed when information is spread across several systems. StatusCake now integrates with viaSocket, giving teams a way to connect
7 min read A website may be standing and still be in trouble. It may answer a request, return a cheerful 200 OK, and yet load slowly enough that visitors begin to lose patience. Its certificate may be nearing expiry. Its domain records may have changed. A server may be filling its disk in the background, patient and
6 min read StatusCake tells you that something might be broken. Hermes can check whether it really looks broken, decide who should hear about it, send the email, and keep the record for tomorrow morning’s summary.
Find out everything you need to know in our new uptime monitoring whitepaper 2021
