The first couple of months of the year are typically the busiest for travel companies, with prospective holiday makers keen to shake off the post-Christmas blues, by planning a trip away to sunnier climes. Unsurprisingly, the travel and tourism business is one of the world’s largest industries, contributing 7.6 trillion U.S. dollars (direct, indirect and induced) to the global economy in 2016.
With travel being such big business, and with 81 percent of people booking their holidays online in 2018, it is imperative that travel companies maintain reliable websites with fast load times. This is particularly true as hotel rooms and plane tickets are sold in real time and are limited in quantity. Indeed, research undertaken by Akamai has demonstrated that underperforming travel websites result in lost sales. They found that 79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again, while 64 percent would simply purchase from another website.
This is why we here at StatusCake decided to make use of our website uptime monitoring software, to get a detailed picture of the average performance of websites in the travel industry, and to understand how well they fare according to our own average website uptime benchmarks. We were able to convert uptime percentages into monthly and yearly downtime in days, hours and minutes by referring to the StatusCake Uptime and Downtime Cheat Sheet.