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How To

Using Social Media for Affiliate Marketing

7 min read Today, social media uses a wide range of different social networking platforms to help its users with the creation and sharing of ideas, information, personal interests and hobbies by establishing virtual networks. Affiliates can benefit from these groups that use web-based applications to communicate, interact and connect.

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How To

How to Improve User Experience

4 min read One of the biggest eCommerce questions – how do you improve user experience? Here are all the top tips for a better UX design to help you drive revenue.

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Product & Updates

How Page Speed Affects SEO

2 min read We all know page speed is crucial but not just for you brand – it affects SEO so hugely that it can make your pages drop in ranking.

short-reads

How to Reduce Bounce Rate

5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.

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short-reads

What Causes Website Downtime?

3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.

short-reads

Over 40% of Online Advertisements are Too Large and Slow Down Websites

2 min read Large ads have been a major issue with online publishers who have been struggling with how to curtail what many call “fat ads.” The oversized ads have a major impact on the ability of website visitors to see them as they can’t view them if they don’t load properly.

Product & Updates

The Importance of an SSL Certificate

2 min read Website visitors want assurances that a website is secure before they decide to access it, and an SSL certificate issued by a certificate authority provides online businesses with the ability to assure visitors that the site is safe.

short-reads

The Most Expensive Website Downtime Periods in History

4 min read An extended period of website downtime is the stuff of nightmares for companies large and small. For a company such as Amazon, even one single minute of downtime can cost as much as $220,318.80 according to the latest calculations. For smaller companies, that figure will be minuscule in comparison, but it’s a number which can quickly snowball the longer your website is offline.

short-reads

.EU Domains in a Post-Brexit Britain

2 min read The .eu top level domain, TLD, is run within an EU framework and the right to register and own a .eu domain name is subject to eligibility criteria – in short, being an EU citizen, or being a company established in the EU.  For British citizens and companies in post-Brexit they’ll no longer meet the criteria to register, or indeed continue to own their .eu domains.

How To

5 Ways to Optimise Your Site for Mobile

4 min read An optimised mobile site is crucial to any business hoping to maximise the value in its website traffic. So how can you optimise your website for mobile?

The Cost of Website Downtime

3 min read With Black Friday and Cyber Monday just behind us and the Christmas and January sales on the horizon, the cost of downtime is a question that should be of concern to all business owners and e-commerce managers. It should be a concern, but is website downtime always given the consideration it deserves in your business?