2 min read These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year.

2 min read You also need to know how those customers typically search for products they wish to purchase.

2 min read According to a recent study by consumer marketing firm Narvar, how your customers perceive their post-purchase experience can make the difference between a one-time customer and a loyal one that keeps returning to your site to make a purchase.

2 min read Most e-commerce sites do not change their prices very often. Larger companies like Amazon continually change their prices in real time to keep a competitive edge and try to increase sales and profits. Until recently, the high cost of implementing real-time pricing made it prohibitive for smaller retailers from using real-time pricing, but this is

2 min read The whole point of advertising is to communicate with your customers and motivate them to make a purchase. To do that effectively, you need to know a lot about them.