2 min read These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year.

2 min read You also need to know how those customers typically search for products they wish to purchase.

2 min read According to a recent study by consumer marketing firm Narvar, how your customers perceive their post-purchase experience can make the difference between a one-time customer and a loyal one that keeps returning to your site to make a purchase.

2 min read Most e-commerce sites do not change their prices very often. Larger companies like Amazon continually change their prices in real time to keep a competitive edge and try to increase sales and profits. Until recently, the high cost of implementing real-time pricing made it prohibitive for smaller retailers from using real-time pricing, but this is

2 min read The whole point of advertising is to communicate with your customers and motivate them to make a purchase. To do that effectively, you need to know a lot about them.

2 min read Monitoring your add-to-cart rates can help you identify problems with your sales process and improve your conversion rate, and a higher conversion rate means increased revenue and profit.

2 min read For many online retailers, the Christmas shopping season is the busiest time of the year for traffic and sales. Now that the peak season is past, you are probably thinking about what you want to do during the traditionally slower months at the beginning of the New Year. Having a plan is crucial if you

2 min read Order and confirmations are essential, but you also want to market to your customers after a sale by sending an email with suggestions for other purchases based on what they’ve already bought. However, don’t overdo it – sending two emails a day is a sure way to get a customer to unsubscribe from your email list.

2 min read With the new year fast approaching, here’s the top e-commerce resolutions you should be making to drive your business profits this year.

2 min read Learn why it’s important to your business to collect, use, and analyze your customer behavior online so you can make better decisions.

2 min read Encourage these customers by offering them a shipping deal on their next purchase, such as free shipping or expedited shipping. This way, you are both rewarding them for their purchases and trying to solidify a long-term relationship.

2 min read Track these five key website metrics to ensure the success of your business This idiom has been around for ages, however, “the devil is in the detail’ is still relevant today when it comes to running a business, especially if your business relies on the internet for a major portion of its revenue. Sometimes the

4 min read On this page we cover the importance of measuring and monitoring your churn and how it should be considered against other metrics.